Neustar Exec: Addressable TV Ripe for Real-Time Buying

AUSTIN — Given the growth in real-time buying on the digital front, it’s only logical that the buying approach would move to addressable TV next, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider. He served as a panelist at SXSW at a private session about digital video organized and hosted […]

 

Videoplaza Brings Big Data to Video, Says 30% of Video Ads Will be Audience-Based

By 2015 about 30% of all video ad spend, or roughly $2.5 billion, will be audience-based, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in an interview with Beet.TV. That’s why the company rolled out a new version of its platform, Karbon 2, to include more audience data, segmentation and targeting for media owners, […]

 

ABC News ‘Social’ Producer: “Social is the First Way We Break News Now”

AUSTIN —  Given the speed of the news cycle and the time needed video news production, social media is “the first way we break news now,” says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW He explained how ABC News is building a following of several million […]

 

Commentary: TV Programmers Need to Own Their Audience

TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opporunities afforded in social media and digital venues. As an example, AMC actively tweets and engages with […]

 

GigaOm’s Ernie Sander: ‘Hadoop’ Looms Large at Cloud Computing Conference

Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.

 

Nielsen Study Tracks Tweet Volume to Show Ratings

AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show […]

 

IAC’s nRelate is a “Publisher Focused” Content Discovery Engine

Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.  

 

Shira Lazar: How ‘What’s Trending’ Web Show is Powered by Brand Advertisers

AUSTIN – The volume of tweets about a TV show is often related to the TV show’s ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show […]

 

How Comic Andre Meadows Found His Groove with YouTube Assist

AUSTIN – “A lot of people have fun with YouTube,” explains Andre Meadows, creator of ‘Black Nerd Comedy‘, “but there’s also a business side to it.”  In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career. Meadows says that he began his YouTube […]

 

Data is Huge, but Knowing How to Use it is Vital, Neustar Exec Says

AUSTIN — Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a […]

 

Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz

AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. “We have 50% of consumers already watching […]

 

Yahoo! News EIC: We are Focused on Live Video (Post updated)

AUSTIN – Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW. We spoke with her after she participated in a panel moderated by Anna Robertson, head of Yahoo! Studios. Frey joined Yahoo! in 2011 from […]

 

Extreme Reach Touts Reporting Tool for Video Campaigns Across All Screens

Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to measure their video campaigns across all screens, from television to mobile and across the web. 

 

Wibbitz Text-To-Video Platform Allows Viewers To “Watch” Any Text News as a Video

VIEQUES, PR – "More and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan. 

 

Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”

VIEQUES, PR – Social media has caused a shift in advertising.  Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.  On a panel at the Beet.TV executive retreat  last […]

 

KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse

As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever.  At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, […]

 

Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.  However, while networks are beginning to experiment with these tools they have been slow to adopt, says  KIT Digital’s Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier […]

 

Video News-Producing “Robot” Rises from Israel

Wochit has launched its platform to provide publishers with a constant supply of topical, professionally produced daily news video in early “real-time.”  We spoke with Co-Founder and CEO, Dror Ginzberg, in our studio in New York this week.

 

Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology

presented by         Beet.TV is producing a three-hour leadership summit on the fast-moving changes in digital advertising advertising.  Topics will include the impact of data on addressable advertising, the growth of programmatic buying and the emergence of new screens for consumption. The twelve participatants will include leaders from digital ad agencies, publishers, […]

 

Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing

Jun Group, an opt-in video platform that helps brands drive video views on video content, has seen siazable growth in mobile over the past couple of years.  At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works.

 
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