Programmatic at AOL Networks: Premium Inventory Available in Real-Time

In an unusual move by a leading publisher, AOL is making its premium, ‘reserved” inventory available via its programmatic platform, the company announced last night at its “Programmatic Upfront” event in Manhattan. To get an update on the new product announcement, we spoke with Seth Demsey,  SVP at AOL Networks. More on the AOL initiative […]

 

Adobe in Pact with Turner to Stream Cable Nets

Adobe today announced an agreement with Turner Broadcasting to provide its technology services to stream the digital, linear feed of of Turner’s cable networks. The services from the Adobe Primetime unit is powering delivery of the networks linear programming  cable and satellite subscribers who can watch on IP-connected devices.   For an overview on the arrangement […]

 

Programmatic Video Ad Leadership Summit with SpotXchange Today!

The marketplace around digital video advertising is moving inexorably to an auction-based, programmatic model as evidenced by the participation of an increasing number of premium publishers. On September 17th, a small group of publishers, agency trading desk executives and technology providers will discuss the emergence of programmatic for premium inventory in a three-hour leadership summit […]

 

Dublin’s Storyful: Sorting out UGC in Syria for the World’s Broadcasters

With few international news organizations on the ground in Syria, the world’s news broadcasters have had to rely on amateur video footage to report on the war.   Verifying the sources and managing the rights around much of that footage is being done by a small start-up in Dublin called Storyful. In today’s New York Times, […]

 

AOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying

Programmatic buying and selling of advertising will be front and center during Advertising Week in New York when AOL presents an industry event called the “Programmatic Upfront” on September 23,  AOL CEO Tim Armstrong announced today in this video which we have posted below. In framing the event, he says that “nothing is more important” […]

 

Arianna Huffington: We Will Power Real-Time, Native Ads on HuffPost Live

At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native advertising cmapaigns on HuffPost Live within two hours, says Arianna Huffington in this interview with Beet.TV. We spoke with her briefly at the Digitas NewFront event after her presentation, and just as […]

 

AP’s Global Video News Chief: Sorting out Contributors vs. Activists in Syria

LONDON – With little access to the raging civil war in Syria, the Associated Press has been relying on a citizen journalists with smart phones with the Bambuser app to stream live coverage of the conflict, explains Sandy MacIntrye, the London-based head of global news for the AP, in this interview with Beet.TV Not necessarily […]

 

Digitas’ Bitterman: Our NewFront is about ‘Context’

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

 

Ogilvy Entertainment President: Industry Needs Metrics around Branded Video

CANNES – While technology and social trends are accelerating branded video, the measurement of the impact of the new medium has yet to be established, says Doug Scott, President of Ogilvy Entertainment, in this interview with Beet.TV this week at the MIPTV conference. We spoke with him about the emergence of branded video, industry initiatives […]

 

“Valley Girl” Finds Millions of Video Views on “Out of Home” Screens

CANNES – The Valley Girl Show, the video talk show about business produced in Silicon Valley, is finding a big audience in “out-of-home” videos that display in fast food restaurants and other retail locations, says Jesse Draper, actress and founder of The Valley Girl Show.  We spoke with her earlier this week at the MIPTV conference […]

 

BBC Worldwide & Starz Debuts DaVinci’s Demons at MIPTV

CANNES –  “Da Vinci’s Demons,” a new television series co-produced by Starz and BBC Worldwide, was screened at the MIPTV conference this week.   On the red carpet, Beet.TV spoke with the leading actress Lara Pulver about her role in the the and her upcoming role in the Ian Fleming biopic which just wrapped.    

 

Blip to Fund Web Video Content Creators

CANNES —  While far lower that the $100 million spent by YouTube last year on content channel creators, Blip is going to fund several shows and will announce specifics at the upcoming Digital New Fronts in New York later this month, says Kelly Day, CEO of New York-based Blip in this wide-ranging interview with Beet.TV […]

 

VEVO Plans for Cable, Satellite & Global Expansion of Music Video Channel

VEVO’s new 24-hour digital linear music video channel, that launched last month at SXSW, plans to expand its distribution via satellite and cable –v and will move into global markets with region and language-specific programming , says Rio D. Caraeff, CEO and President of the giant music video site in this interview with Beet.TV In […]

 

Gannett’s Payne: Online Video Slow To Take On TV.

Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewership. In a panel at the Beet.TV executive retreat last month, Joy Marcus of DFJ Gotham Ventures spoke with David Payne, Chief Digital Officer at Gannett Company, Inc. […]

 

Dealing with Racism on YouTube: Don’t Engage, Andre “Black Nerd” Meadows

AUSTIN – Racist comments on YouTube, often penned anonymously, can be ugly an painful, but engaging in a conversation provides the commentator the platform they seek.  It’s best to step back and not respond says Andre Meadows, the Los Angeles-based comedian  and creator of “Black Nerd Comedy” a successful YouTube partner channel. Hate comments on […]

 

HuffPost Live Claims 48 Million Monthly Streams of Clips

While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show,  has reached 48 million, reports Peter Kafka in AllThingsD.  Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of video clips which are […]

 

The Big Media Story is Now the Small One, paidContent’s Exec Editor Ernie Sander

The important digital media stories are not so much the transformation of the big legacy companies, but around a new crop of digital-only innovators, says Ernie Sander, Executive Editor of GigaOm and paidContent, as he give this preview of the paidContent media conference set for New York on April 17. Beet.TV will be covering the […]

 

Brands Should Consider User-Gen Videos, MediaCom Exec Says

AUSTIN — The time is now for marketers to start taking advantage of advertising in user-generated videos given the sheer number of videos consumers are watching, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during a panel session at SXSW in a private session about digital video organized and hosted by Videology.

 

Facebook Videos More Viral Than YouTube Videos, Study

Brands that have the most success in social media are often those that integrate social throughout the organizatons, says Jan Rezab, CEO of Socialbakers, a social media analytics firm, in an interview with Beet.TV. “There are companies with just one to two guys working on social and I think the most common mistake is not scaling social […]

 

Carat Exec Eyes Mobile, Device Behavior

AUSTIN — Even though scale is vital for the video business, some of the more exciting developments to watch in this sector involve consumer interaction with different devices, says Phil Rzepka, VP, Group Director of Digital at Carat. He served as a panelist at SXSW at a private session about digital video organized and hosted […]

 
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