Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”

VIEQUES, PR – Social media has caused a shift in advertising.  Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.  On a panel at the Beet.TV executive retreat  last […]


KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse

As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever.  At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, […]


Analyst Alan Wolk On The Slow Adoption Of Innovation by The TV Industry

With the proliferation of second screen applications and social media, television networks have at their disposal more tools for innovation than ever.  However, while networks are beginning to experiment with these tools they have been slow to adopt, says  KIT Digital’s Global Lead Analyst, Alan Wolk in an interview at the Beet.TV executive retreat earlier […]


Video News-Producing “Robot” Rises from Israel

Wochit has launched its platform to provide publishers with a constant supply of topical, professionally produced daily news video in early “real-time.”  We spoke with Co-Founder and CEO, Dror Ginzberg, in our studio in New York this week.


Beet.TV Video Ad Strategy Summit at GroupM, London April 24, presented by Videology

presented by         Beet.TV is producing a three-hour leadership summit on the fast-moving changes in digital advertising advertising.  Topics will include the impact of data on addressable advertising, the growth of programmatic buying and the emergence of new screens for consumption. The twelve participatants will include leaders from digital ad agencies, publishers, […]


Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing

Jun Group, an opt-in video platform that helps brands drive video views on video content, has seen siazable growth in mobile over the past couple of years.  At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works.


Bravo’s Lisa Hsia On Keeping Viewers Engaged, 7 Days A Week

Thanks to social media, digital content and the second screen, networks are able to engage television viewers on a new level.  At the Beet.TV executive retreat earlier this month, we heard from Lisa Hsia, EVP, Digital Media at Bravo, who told us about how the NBCUniversal-owned cable channel is tapping into these channels to provide […]


In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating

Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss where this nascent industry is headed.  In her keynote speech, Ashley Swartz, CEO of Furious Minds, spoke about the emergence of this new advertising format and offered up some key takeaways—”The 10 C’s”—on […]


Dailymotion Finds Ad Upside in Custom Work with Brands

In the U.S. market, global video portal Dailymotion has embraced brand-sponsored programming as a way to differentiate itself and scale revenue.  In a video interview at the recent Beet.TV executive retreat, Dailymotions’ SVP of Sales, Joe Tartaglia, states, “The video landscape is really competitive, so for us to be able to work with brands directly […]


Agency Trading Desk Xaxis Buys Audiences Rather Than Media

Xaxis, GroupM’s “agency trading desk,” is focused on transforming data into audience portraits.  Christina Beaumier, VP of Global Client Development at Xaxis, says, “We aggregate all of GroupM’s demand for audiences and then reach out into the marketplace to find the right inventory for those audiences.”  In this session from the recent Beet.TV executive retreat, […]


AOL Videos Scales Online as Some Shows Move to Television

Video is growing quickly at AOL.  The company is now streaming around 700 million videos a month and reaching about 42 million unique viewers.  “If you think about the scale, these are actually TV numbers,” Tal Simantov, General Manager of AOL On, told us in an interview at the recent Beet.TV executive retreat.


Kaltura Finds its Groove with Open Source Video Play

“Kaltura is the first and only open source video platform,” says CEO Ron Yekutiel.  In an interview at the recent Beet.TV executive retreat, Yekutiel spoke with us about Kaltura’s structure and the benefits of open source video.


Video Services Provider Katura Finds Big Upside in Enterprise and Higher Ed Customers

When open source video platform Kaltura first launched. it appealed primarily to the media vertical, as the media industry was the first to use video online.


TURNING POINT IN RTB: “The Real Time Bidding Story Is Evolving To Become The Real Time Buying Story,” Forrester’s O’Connell

VIEQUES, PR — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principal Analyst at Forrester Research.


Digital Video at a Crossroads: A Time of Collaboration & Co-Creation, Analyst Ashley Swartz

VIEQUES, Puerto Rico — Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at the Beet Retreat 2013.  In this wrap-up video Ashely Swartz, CEO and Founder of Furious Minds, discusses the main thematics that came through in the panels and conversations.


Innovid CTO Tal Chalozin: Advertisers Find Value Interactive Video Ads

VIEQUES, Puerto Rico — Innovid, leader in interactive online video advertising, has just released their 2012 Q4 Benchmark review, providing insight into the effectiveness of interactive video advertising.  The company’s co-founder and CTO, Tal Chalozin, shared some of the key findings of Innovid’s benchmark at the Beet Retreat 2013 in Vieques, Puerto Rico.


DirecTV Partners With FreeWheel To Offer Seamless Video Advertising For Programmers

As part of efforts to evolve the DirecTV Everywhere service and help advertisers reach customers on digital and mobile devices, DirecTV has partnered with leading video advertising technology provider FreeWheel.


Magine Plans to Reinvent TV for “Modern” Viewers

BERLIN — “Television has been the same for the last fifty years or so,” says Mattias Hjelmstedt, co-founder of Magine, a Stockholm-based entertainment platform that has gone “back to the drawing board” to think about “what television would look like if it was invented today.”  We spoke with Hjelmstedt and Magine CEO Erik Wikström at […]


Kudan Co-Founder: “There’s A Huge Opportunity For Advertisers In Augmented Reality”

BERLIN — Augmented reality is "a really exciting growth space at the moment," says Tom Wood, Commercial Director and Co-Founder of mobile augmented reality agency Kudan.  We had the opportunity to speak with Wood at the at The Europas in Berlin to find out more about how the company is working with advertisers to integrate […]


Equilibrium CEO On EQ Network, The Company’s HD Social Video Network

Automated systems pioneer Equilibrium broke into the social video game with the launch of EQ Network at SXSW last year.  EQ Network is the world’s first HD social video network and we had the opportunity to speak with CEO Sean Barger earlier this month the 2nd Screen Summit at CES to find out more about […]

1 2 3 4 5 6 19