AUSTIN — Even though scale is vital for the video business, some of the more exciting developments to watch in this sector involve consumer interaction with different devices, says Phil Rzepka, VP, Group Director of Digital at Carat. He served as a panelist at SXSW at a private session about digital video organized and hosted by Videology.
“I am more excited about what comes next. About my mobile device controlling my TV. One device to another and understanding the relationship with the consumer as they go from device to device,” he says during this session.