AUSTIN — Given the growth in real-time buying on the digital front, it’s only logical that the buying approach would move to addressable TV next, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider. He served as a panelist at SXSW at a private session about digital video organized and hosted by Videology.
“How does the buying model change over time, and how quickly does the migration to real-time bidding happen? If it doesn’t, why not? Is there a justification for why the upfronts continue to exist?”
We also interviewed Barbieri about how to use big data.