CAA’s Kendra Bracken-Ferguson on Making Diversity Happen on a One-to-One Level

CANNES – A social media pioneer, who was the first digital director at Ralph Lauren and now heads digital at global powerhouse CAA-Global Brands Management Group, Kendra Bracken-Ferguson says that diversity needs to start with personal outreach and mentoring. CAA-GBG’s clients include companies as Coca-Cola, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, […]

 
 

Diversity Means Bringing ‘Voices’ to the Creative Process

CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.  One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast. In America, marketing is now fully multicultural, and the industry has to […]

 
 

Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact

When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin. At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising  industries to embrace racial diversity.  He stressed diversity as both the right thing to do, and as a […]

 
 

Making Diversity Happen: Open the “Supply Chain,” AT&T’s McDonald

CANNES — Among the most significant problem in achieving  diversity in the adtech/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics. Career paths and opportunities need to be surfaced to young people starting in high school, he says. In this interview he also addresses […]

 
 

For P&G Diversity is “Good for Business”

CANNES – While diversity is a societal priority, it is essential for business growth, explains Teneshia Jackson Warner, founder & CEO of the urban market consulting shop Egami. Her firm created  The Talk for P&G,  a series of video ads of conversations on race between African-American parents and their young children. Warner was a participant […]

 
 

Cannes in Color: From Networking to C-Suite Activism, true[X} Christian Borges explains

CANNES – Started three years ago on the true[X] yacht as a networking event for people of color at the festival, the program Cannes in Color has morphed into a major industry diversity movement called the I.D.E.A. Initiative. This year, it grabbed the spotlight at Cannes Lions with hundreds of attendees gathered at the Spotify […]