COLOGNE — Time was, Bloomberg was just a business terminal. But now the financial news behemoth’s empire stretches across print, web, TV, video, radio and whatever-next.
Paul Caine acknowledges the strength in traditional media – but wants to monetize all the new opportunities, too.
“Over the next 12 months at Bloomberg, we’re all about disruption,” the company’s chief revenue and partnerships officer tells Beet.TV in this video interview. “Traditional platforms are really ripe for disruption – television, print, radio are highly effective communication tool.
“Consumers want to engage on those three platforms … (But) it’s not going to be about what platform you’re working with. It’s going to be about what medium makes most sense to you.
“Whether it’s text, audio or video, delivered by magazines, radio, television or digital, you’re going to see continued opportunity in Bloomberg to disrupt in all of those places.”
This video is part of a series about programmatic video presented by SpotX. For more videos from the series, please visit this page.