Digital ad firm Dstillery is aiming to connect big brands with the next ring of customers, says Tom Phillips, CEO of Dstillery, in this interview with Beet.TV. Dstillery harnesses data for marketers, and does that by applying data science to consumer behavior.
“What we are good at is finding customers for tier-one marketers for whom conventional methods don’t work well,” he says. That includes financial services, telecom and other brands. Dstillery’s products gather location intelligence, multi-platform data and native insights to help find information on consumer behavior that can yield a new group of customers.
Phillips was founding publisher of of Spy magazine in 1986.
We spoke to Phillips at the recent IAB Annual Leadership. Please find Beet.TV’s coverage of the event here.