FORT LAUDERDALE – Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate TV and digital media inventory in a single dashboard for buyers, and that will serve as the technological foundation for more integrations.
“The biggest opportunity for Mediaocean in 2015 is to set the stage for convergence. To work with broadcasters, pure play video providers, and with aggregators to figure out currency and inventory,” he says. “The better we are at automating that and providing the tools to buyers and planners to make decisions, the more power we can give to agency partners.”
Increasingly, agencies want the Mediaocean technology to integrate with other tools, and that’s why the company has forged deals like the Videology one. Moving away from the silos of TV is key for all parties, he says.
The Beet Retreat ’15 was sponsored by AOL and Videology. Please find additional videos from the event here.