LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry just because they are connected to the internet – they also offer new ways to interact with content.

“In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, founder of BrightLine, which enables interactive ads for brands on interactive TV sets, tells Beet.TV in this video interview.

“EMarketer says something around 34m homes are actively using a connected TV (and they are) increasingly switching inputs – some people even cancelling cable together – to get custom video environments. The more connected TV eyeballs, the more of a need there is for advertising.”

He was interviewed by Ashley J. Swartz, CEO of Furious Corp, for Beet.TV at the Consumer Electronics Show in Las Vegas.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.