Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.
The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under this backdrop, ESPN expects to amp up the ads it runs in TV Everywhere programming and to charge a higher CPM. For more details, check out this week’s New Media Minute.
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