Click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, according to new data shared by entertainment discovery service and technology provider Rovi.

In addition, the number of impressions, as well as engagement and time spent with ads on connected TVs is rising each week, Rovi told the New Media Minute. Advertising on such devices will play a more critical role as consumers spend more time watching content on connected TVs. Streaming or downloading shows to view on a TV, computer, smartphone or tablet has grown by 35% this year compared to a year ago for the 13-to-54 age group, according to Knowledge Networks.

-Daisy Whitney

Editor’s Note:  Daisy’s New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to feature it regularly on our network.