LONDON – Broadcasters are in a “strong position” to capitalize on the fragmentation of video distribution and delivery and have largely “woken up” to the emerging news opportunities, say Jon Block, a seven year veteran of Britain’s ITV network, who joined Videology earlier this year.
We interviewed him about the transformation of the video landscape for advertisers and broadcasters.
This interview was conducted earlier this year at the Future of TV Advertising Forum. Our coverage was sponsored by Xaxis. For more videos from the event, please visit this page.
