Fragmentation of TV Viewing will Lead to Automated Ad buying, Xaxis Chair David Moore

By on 06/11/2014 11:37 PM @beet_tv

While the planning and buying of TV buying is efficient and will not move to an automated marketplace in the near term, it will over time as the TV viewing universe becomes increasingly fragmented, says David Moore, Chairman of Xaxis, the programmatic media agency unit of WPP, in this interview with Beet.TV

We spoke with him about trends to watch the upcoming Cannes Lions Festival.  This video is part of a series titled  “The Road to Cannes.”

 

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