PubMatic Adds Video Ads To Real-Time Platform

By on 01/07/2014 4:59 PM @robertandrews

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too.

Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will launch the offering this week.

“Up until now, publishers had to go to multiple vendors,” he says. “We have promised Pubmatic was going to be a one-platform solution, incorporating display, mobile and video all on one platform for publishers. This week, we kick that off.”

Pubmatic hired more than 100 people through 2013, taking it to nearly 400 staff, as demand for private ad exchanges and real-time management grew. After international expansion, McDonald says the outfit will set up office in Japan soon.

“Programmatic has entered a new year,” he says. (It’s) no longer a ‘Why?’ question. Now the conversation has gone to how to be vey successful.”

We interviewed McDonald at the MediaLink party at CES.

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