Look Who’s on Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

By on 01/24/2014 5:50 AM @beet_tv

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and real-time buying;  web original entertainment and news video;  “native” advertising;  interactive advertising;  syndication and discovery — and other topics.   The conversations will be deeply informative.  In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video.  We are not producing it live, but will start to publish segments this on Sunday.  Her is the line-up;

Thanks to Videology for being our presenting sponsor and to AOL On for being our featured sponsor.

Keynote Speakers

Participants

Below is the Agenda:

Friday:

  • 2:05 – 2:13 Post CES: The Changing Platforms of Video Consumption
    Ashley J. Swartz  CEO, Furious Minds
    w/Andy Plesser  (moderator)
  • 2:15 – 2:25 The Inevitable Automation of the Media Buying Landscape and What it Means
    Kristi Argyilan, President, Magna Global  U.S.
    w/Ashley Swartz (moderator)
  • 2:30 – 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry Headed
    Rob Norman, Global Chief Digital Officer, GroupM
    w/Ashley Swartz (moderator)
  • 2:45 – 2:55 The State of Digital Video, a New Forrester Report Commissioned by Videology
    Brent Gaskamp, SVP, Development, Videology
    w/Ashley Swartz  (moderator)
  • 3:00 – 3:10 Project Blue Print:  Report on Cross-Platform Performance by ESPN powered by comsCore
    Gian Flugoni, Co-founder and Executive Chairman, comsScore
    w/Ashley Swartz  (moderator)
  • 3:15 – 3:25 Update: XCR Powering Cross-Screen Media Planning
    David Hohman,  EVP, Global Client Business Partner, Agency Solutions, Nielsen
    w/Ashley Swartz (moderator)
  • 3:30 – 4:10 Big Data is Moving Digital Video Dollars to TV 
    Gian Fulgoni, comScore
    David Hohman, Nielsen
    Stefan Maris, Global Product Manager, Civolution
    Adam Shlachter , SVP, Media Digitas
    Brian Gleason, MD, North America, Xaxis
    w/ Ashley Swartz (Moderator)
  • 4:10 – 4:50 Beyond the Desktop:  New Platforms for Consumption
    Tal Chalozin, CTO & Co-founder, Innovid
    Erin Sinimo, SVP, Director of Mobility, Starcom Worldwide
    Stephanie Sarofian, Executive Director, Brands, inMobi
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    w/ Erick Schonfeld (moderator)
  • 5:00 – 5:45 The New Equation of Content of Creation and Strategy
    Rebecca Howard, GM, Video, The New York Times
    Steven Schiffman, GM, Video, The Washington Post
    Ran Harnevo, President, AOL Video
    w/Erick Schonfeld (moderator)
  • 5:45 – 5:55 How Twitter is Driving Television Viewing
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/ Erick Schonfeld (moderator)

Saturday

  • 8:00 – 8:35 The Emerging Opportunities of Digital Video for Brand Advertisers
    Rob Norman, Global Chief Digital Officer, GroupM
    Adam Shlachter, SVP, Media, Digitas
    Ran Harnevo, President, AOL Video
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/  Erick Schonfeld  (moderator)
  • 8:40 – 9:35 Video Advertising: Pricing, Effectiveness and Viewability
    Oren Harnevo, CEO, Eyeview
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    Jim Daily, GM for U.S., eBuzzing
    Charles Gabriel, SVP for Video Sales, AOL
    Anthony Risicato, GM, VideoHub (Tremor Video)
    Kevin Lenane, CEO, Veenome
    w/ Ashley Swartz  (moderator)
  • 9:40 – 10:20 Driving the Impact of Native Video Advertising
    Adam Singolda, CEO, Taboola
    Richard Spalding, CEO, 7th Chamber
    Mitchell Reitchgut, CEO, Jun Group
    Richard Kosinski, President, U.S., Unruly
    w/ Ashley Swartz (moderator)
  • 10:25 – 10:45 The State of Mobile Video Advertising
    Erin Simino,  SVP, Director of Mobility, Starcom Worldwide
    Francisco Cordero, GM, Brand Business, U.S. inMobi
    w/ Ashley Swartz (moderator)
  • 10:50 – 11:20 The New World of Video Journalism
    Andrew Pergam, Sr. Editor, Video, The Washington Post
    Bill McCandless,  VP, Video,The Bleacher Report/Turner
    Andy Plesser, Executive Producer, Beet.TV
    w/Erick Schonfeld  (moderator)
  • 11:30 – 12:00 Scaling Fast:  New Tools for Video Content Creation
    Erick Schonfeld, Co-founder, TouchCast
    Josh Weinstein, Founder, YouAreTV
    w/Andy Plesser  (moderator)
  • 12:00 -  12:20 lunch break
  • 12:20 – 1:10 Programmatic Emerges for the Publishers
    Sean Buckley, VP Platform, SpotXchange
    Mark Trefgarne, CEO Liverail
    Roland Hamilton, GM, North America, Dailymotion
    Eric Orme, COO, NDN
    Pierre de Grandmaison, Head of Business Development, Teads
    w/Ashley Swartz (moderator)
  • 1:10 – 2:00 Programmatic Power for the Agencies and Brands
    Kristi Argyilan , President Magna Global, U.S.
    Brian Gleason, MD, Xaxis NA
    Brent Gaskamp,  SVP, Videology
    Chris Smith, GM Emerging Media and Video, Turn
    Jay VanDerzee, Head of Sales, Media Platforms, Google
    Dee Solomon, Chief Marketing Officer, MediaLink
    w/Ashley Swartz (moderator)
Recent Videos
image
Havas Links with AOL for Programmatic TV Ad Delivery Solution

Media agency Havas has expanded its integration with AOL’s programmatic ad delivery platform to include TV ad buying, the companies announced earlier this week at the AOL Programmatic New Front event. For an overview on the growth of programmatic and ad buying, and the expansion of the alliance with ...

image
Omnicom Links with Facebook for Targeted Ad Delivery via Atlas

Omnicom has signed an agreement with Facebook as the first agency holding company to work with Facebook’s Atlas for its ad serving platform, the company announced earlier this week in New York. At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the ...

image
AOL Links with Publicis in Latest Programmatic Agency Alliance

AOL Inc. has been working closely with major media agencies including IPG Mediabrands and Havas Media around its programmatic offering. This week, it announced an alliance with the Publicis Groupe.   According to a company statement,  ”The move will provide VivaKi, and effectively all agencies inside ...

image
BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV

LONDON – British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads ...

image
Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”. ...

image
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a ...

image
Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and ...

image
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad ...

Amanda Richman, Starcom 1
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time ...

image
AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to ...

image
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook ...

image
Data Gives Agencies Leverage Over Networks: Carat’s Ray

LONDON — The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. “Because of that data warehouse you’re starting ...

loader