Look Who’s on Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

By on 01/24/2014 5:50 AM @beet_tv

The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and real-time buying;  web original entertainment and news video;  “native” advertising;  interactive advertising;  syndication and discovery — and other topics.   The conversations will be deeply informative.  In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video.  We are not producing it live, but will start to publish segments this on Sunday.  Her is the line-up;

Thanks to Videology for being our presenting sponsor and to AOL On for being our featured sponsor.

Keynote Speakers

Participants

Below is the Agenda:

Friday:

  • 2:05 – 2:13 Post CES: The Changing Platforms of Video Consumption
    Ashley J. Swartz  CEO, Furious Minds
    w/Andy Plesser  (moderator)
  • 2:15 – 2:25 The Inevitable Automation of the Media Buying Landscape and What it Means
    Kristi Argyilan, President, Magna Global  U.S.
    w/Ashley Swartz (moderator)
  • 2:30 – 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry Headed
    Rob Norman, Global Chief Digital Officer, GroupM
    w/Ashley Swartz (moderator)
  • 2:45 – 2:55 The State of Digital Video, a New Forrester Report Commissioned by Videology
    Brent Gaskamp, SVP, Development, Videology
    w/Ashley Swartz  (moderator)
  • 3:00 – 3:10 Project Blue Print:  Report on Cross-Platform Performance by ESPN powered by comsCore
    Gian Flugoni, Co-founder and Executive Chairman, comsScore
    w/Ashley Swartz  (moderator)
  • 3:15 – 3:25 Update: XCR Powering Cross-Screen Media Planning
    David Hohman,  EVP, Global Client Business Partner, Agency Solutions, Nielsen
    w/Ashley Swartz (moderator)
  • 3:30 – 4:10 Big Data is Moving Digital Video Dollars to TV 
    Gian Fulgoni, comScore
    David Hohman, Nielsen
    Stefan Maris, Global Product Manager, Civolution
    Adam Shlachter , SVP, Media Digitas
    Brian Gleason, MD, North America, Xaxis
    w/ Ashley Swartz (Moderator)
  • 4:10 – 4:50 Beyond the Desktop:  New Platforms for Consumption
    Tal Chalozin, CTO & Co-founder, Innovid
    Erin Sinimo, SVP, Director of Mobility, Starcom Worldwide
    Stephanie Sarofian, Executive Director, Brands, inMobi
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    w/ Erick Schonfeld (moderator)
  • 5:00 – 5:45 The New Equation of Content of Creation and Strategy
    Rebecca Howard, GM, Video, The New York Times
    Steven Schiffman, GM, Video, The Washington Post
    Ran Harnevo, President, AOL Video
    w/Erick Schonfeld (moderator)
  • 5:45 – 5:55 How Twitter is Driving Television Viewing
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/ Erick Schonfeld (moderator)

Saturday

  • 8:00 – 8:35 The Emerging Opportunities of Digital Video for Brand Advertisers
    Rob Norman, Global Chief Digital Officer, GroupM
    Adam Shlachter, SVP, Media, Digitas
    Ran Harnevo, President, AOL Video
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/  Erick Schonfeld  (moderator)
  • 8:40 – 9:35 Video Advertising: Pricing, Effectiveness and Viewability
    Oren Harnevo, CEO, Eyeview
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    Jim Daily, GM for U.S., eBuzzing
    Charles Gabriel, SVP for Video Sales, AOL
    Anthony Risicato, GM, VideoHub (Tremor Video)
    Kevin Lenane, CEO, Veenome
    w/ Ashley Swartz  (moderator)
  • 9:40 – 10:20 Driving the Impact of Native Video Advertising
    Adam Singolda, CEO, Taboola
    Richard Spalding, CEO, 7th Chamber
    Mitchell Reitchgut, CEO, Jun Group
    Richard Kosinski, President, U.S., Unruly
    w/ Ashley Swartz (moderator)
  • 10:25 – 10:45 The State of Mobile Video Advertising
    Erin Simino,  SVP, Director of Mobility, Starcom Worldwide
    Francisco Cordero, GM, Brand Business, U.S. inMobi
    w/ Ashley Swartz (moderator)
  • 10:50 – 11:20 The New World of Video Journalism
    Andrew Pergam, Sr. Editor, Video, The Washington Post
    Bill McCandless,  VP, Video,The Bleacher Report/Turner
    Andy Plesser, Executive Producer, Beet.TV
    w/Erick Schonfeld  (moderator)
  • 11:30 – 12:00 Scaling Fast:  New Tools for Video Content Creation
    Erick Schonfeld, Co-founder, TouchCast
    Josh Weinstein, Founder, YouAreTV
    w/Andy Plesser  (moderator)
  • 12:00 -  12:20 lunch break
  • 12:20 – 1:10 Programmatic Emerges for the Publishers
    Sean Buckley, VP Platform, SpotXchange
    Mark Trefgarne, CEO Liverail
    Roland Hamilton, GM, North America, Dailymotion
    Eric Orme, COO, NDN
    Pierre de Grandmaison, Head of Business Development, Teads
    w/Ashley Swartz (moderator)
  • 1:10 – 2:00 Programmatic Power for the Agencies and Brands
    Kristi Argyilan , President Magna Global, U.S.
    Brian Gleason, MD, Xaxis NA
    Brent Gaskamp,  SVP, Videology
    Chris Smith, GM Emerging Media and Video, Turn
    Jay VanDerzee, Head of Sales, Media Platforms, Google
    Dee Solomon, Chief Marketing Officer, MediaLink
    w/Ashley Swartz (moderator)
Recent Videos
image
Facebook Targeting A Boon for Marketers, Havas’ Social Lead

CHICAGO — Facebook is a marketer’s dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the social network, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Because of segmentation and ...

image
Ziff Davis Enjoying ‘Renaissance’: CEO Shah

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the more ...

image
Comcast Sees Big Growth in C3 VOD Viewing

While TV Everywhere tends to dominates the chatter about non-linear viewing, many cablers are actively marketing and delivering viewers for their existing VOD services. Comcast, for instance, logged its 30 billionth program viewed on demand in the last year and has seen 100% growth in time spent viewing in ...

image
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

CHICAGO — What are the key ingredients to a making a video that works both as editorial and marketing? One big barbecue food maker mixed entertainment, education and a healthy dose of passion. IPG’s BPN chief strategy officer Chris Hiland tells Beet.TV in this recorded panel interview how his ...

image
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

CHICAGO — Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the leaders of venerable media metrics house comScore. “You need about three times as many display impressions to get to the same lift in impact which you ...

image
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. ...

image
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

LONDON — Mobile video heralds a chance for advertisers to reach consumers who may appear to be distracted or in the outdoors – but who are actually highly engaged and watching TV, according to Weather Channel international yield and programmatic Daniel Young. “It’s personal,” Young ...

image
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to ...

image
Videology Opens TV Practice To Make Buying Smarter

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street ...

image
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

CHICAGO – Ad network Jun Group’s CEO Mitchell Reichgut “recoils” when he hears about auto-playing ads, the new format being picked by Facebook and others to deliver video messages. But that doesn’t mean he won’t try introducing interruptive ads of his own. ...

image
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in ...

image
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim ...

loader