The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of  next two days of  panels and presentations, this group of industry leaders will explore the emerging medium of digital video.  Topics will  include  ad effectiveness and measurement;  the emerging platforms and strategy for distribution;  programmatic and real-time buying;  web original entertainment and news video;  “native” advertising;  interactive advertising;  syndication and discovery — and other topics.   The conversations will be deeply informative.  In addition to the programming, the participants will enjoy unique off-the-grid networking. The entire program is being produced for video.  We are not producing it live, but will start to publish segments this on Sunday.  Her is the line-up;

Thanks to Videology for being our presenting sponsor and to AOL On for being our featured sponsor.

Keynote Speakers


Below is the Agenda:


  • 2:05 – 2:13 Post CES: The Changing Platforms of Video Consumption
    Ashley J. Swartz  CEO, Furious Minds
    w/Andy Plesser  (moderator)
  • 2:15 – 2:25 The Inevitable Automation of the Media Buying Landscape and What it Means
    Kristi Argyilan, President, Magna Global  U.S.
    w/Ashley Swartz (moderator)
  • 2:30 – 2:40 Digital Video: Programmatic vs. Channel Driven, Where is the Industry Headed
    Rob Norman, Global Chief Digital Officer, GroupM
    w/Ashley Swartz (moderator)
  • 2:45 – 2:55 The State of Digital Video, a New Forrester Report Commissioned by Videology
    Brent Gaskamp, SVP, Development, Videology
    w/Ashley Swartz  (moderator)
  • 3:00 – 3:10 Project Blue Print:  Report on Cross-Platform Performance by ESPN powered by comsCore
    Gian Flugoni, Co-founder and Executive Chairman, comsScore
    w/Ashley Swartz  (moderator)
  • 3:15 – 3:25 Update: XCR Powering Cross-Screen Media Planning
    David Hohman,  EVP, Global Client Business Partner, Agency Solutions, Nielsen
    w/Ashley Swartz (moderator)
  • 3:30 – 4:10 Big Data is Moving Digital Video Dollars to TV 
    Gian Fulgoni, comScore
    David Hohman, Nielsen
    Stefan Maris, Global Product Manager, Civolution
    Adam Shlachter , SVP, Media Digitas
    Brian Gleason, MD, North America, Xaxis
    w/ Ashley Swartz (Moderator)
  • 4:10 – 4:50 Beyond the Desktop:  New Platforms for Consumption
    Tal Chalozin, CTO & Co-founder, Innovid
    Erin Sinimo, SVP, Director of Mobility, Starcom Worldwide
    Stephanie Sarofian, Executive Director, Brands, inMobi
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    w/ Erick Schonfeld (moderator)
  • 5:00 – 5:45 The New Equation of Content of Creation and Strategy
    Rebecca Howard, GM, Video, The New York Times
    Steven Schiffman, GM, Video, The Washington Post
    Ran Harnevo, President, AOL Video
    w/Erick Schonfeld (moderator)
  • 5:45 – 5:55 How Twitter is Driving Television Viewing
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/ Erick Schonfeld (moderator)


  • 8:00 – 8:35 The Emerging Opportunities of Digital Video for Brand Advertisers
    Rob Norman, Global Chief Digital Officer, GroupM
    Adam Shlachter, SVP, Media, Digitas
    Ran Harnevo, President, AOL Video
    Lisa Giacosa SVP Global Social Media Director and Video Lead at Starcom MediaVest Group
    w/  Erick Schonfeld  (moderator)
  • 8:40 – 9:35 Video Advertising: Pricing, Effectiveness and Viewability
    Oren Harnevo, CEO, Eyeview
    Ritu Trevedi, MD , Digital Marketplace, MediaVest
    Jim Daily, GM for U.S., eBuzzing
    Charles Gabriel, SVP for Video Sales, AOL
    Anthony Risicato, GM, VideoHub (Tremor Video)
    Kevin Lenane, CEO, Veenome
    w/ Ashley Swartz  (moderator)
  • 9:40 – 10:20 Driving the Impact of Native Video Advertising
    Adam Singolda, CEO, Taboola
    Richard Spalding, CEO, 7th Chamber
    Mitchell Reitchgut, CEO, Jun Group
    Richard Kosinski, President, U.S., Unruly
    w/ Ashley Swartz (moderator)
  • 10:25 – 10:45 The State of Mobile Video Advertising
    Erin Simino,  SVP, Director of Mobility, Starcom Worldwide
    Francisco Cordero, GM, Brand Business, U.S. inMobi
    w/ Ashley Swartz (moderator)
  • 10:50 – 11:20 The New World of Video Journalism
    Andrew Pergam, Sr. Editor, Video, The Washington Post
    Bill McCandless,  VP, Video,The Bleacher Report/Turner
    Andy Plesser, Executive Producer, Beet.TV
    w/Erick Schonfeld  (moderator)
  • 11:30 – 12:00 Scaling Fast:  New Tools for Video Content Creation
    Erick Schonfeld, Co-founder, TouchCast
    Josh Weinstein, Founder, YouAreTV
    w/Andy Plesser  (moderator)
  • 12:00 –  12:20 lunch break
  • 12:20 – 1:10 Programmatic Emerges for the Publishers
    Sean Buckley, VP Platform, SpotXchange
    Mark Trefgarne, CEO Liverail
    Roland Hamilton, GM, North America, Dailymotion
    Eric Orme, COO, NDN
    Pierre de Grandmaison, Head of Business Development, Teads
    w/Ashley Swartz (moderator)
  • 1:10 – 2:00 Programmatic Power for the Agencies and Brands
    Kristi Argyilan , President Magna Global, U.S.
    Brian Gleason, MD, Xaxis NA
    Brent Gaskamp,  SVP, Videology
    Chris Smith, GM Emerging Media and Video, Turn
    Jay VanDerzee, Head of Sales, Media Platforms, Google
    Dee Solomon, Chief Marketing Officer, MediaLink
    w/Ashley Swartz (moderator)