NBC News is in the midst of the "reinvention" of its Web site which will launch this spring as a "rich journalism destination," with enterprise, investigative reporting and a significant increase of "Web native video" news reporting, says Vivian Schiller, Chief Digital Officer of NBC News in this dialogue from last week's Beet.TV Leadership Big Data Summit hosted by NBC News.

Beginning the segment, Schiller explains how data is driving innovative journalism including NBC's report on the impact of guns in the United States.

Schiller is former general manager of the NYTimes.com and President and CEO of NPR.

Beet Big Data Summit

Photo below from the Beet.TV event at 30 Rock, from left to right:  Peter Naylor, EVP, NBC News Digital; Vivian Schiller, Chief Digital Officer, NBC News; Michael Zimbalist, VP for R&D, The New York Times Company; and Joanna O'Connell, Principal Analyst, Forrester Research.