LAS VEGAS — At CES in Las Vegas, Rovi unveiled its plans for the adoption of the new HEVC compression system. HEVC is the successor to H.264 and will significantly reduce bandwidth and storage costs. We had the opportunity to find out more about HEVC from Thomas Kramer, Rovi’s VP Product Management at CES.
Kramer explained to Beet.TV correspondent Ashely Swartz that the new compression standard "gives much better bandwidth compression, better bandwidth efficiency for video delivery and this is why we are here, because that’s actually what the consumers care about—they want better quality, higher definition, ultra HD." HEVC meets this need by providing the same quality of an H.264 video, but at almost half the bit rate.
Kramer tells us that Rovi will be able to enable manufacturers with the new format before it hits the market. "We can provide DivX with the new format…early on. We are participating in these new standards as they evolve and once they actually get to market we [will be] ready with the technology."
Editor's Note: This video was produced as part of a series of videos sponsored Rovi