Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including “Fetching,” created by “Sex and the City” writer Amy Harris. The companies announced the details at the Digital Content NewFront in New York, where Beet.TV caught up with Vuguru’s CEO Larry Tanz after the event.
The scripted show “Fetching” chronicles a New York lawyer who quits her job to open a doggie day care and the show debuts June 18 on AOL, Tanz tells us in this video interview. Vuguru is also working with AOL on shows including “Little Women, Big Cars” about four moms juggling their daily lives, slated for a May debut; “Greetings From Home,” a family comedy bowing in the fall; and then “Playdate,” which Tanz describes as a “dark comedy.”
Tanz adds that in addition to online carriage, Vuguru also distributes its shows around the world and on TV, subscription services, video-on-demand and other formats. Since the Michael Eisner-founded studio launched four years ago, consumers have become much more willing to watch longer form videos online, Tanz says. For more details on Vuguru’s shows, check out this interview.