AMSTERMDAM/SAN FRANCISCO – Adobe says it has agreements in place with the top ten U.S. cable/telco operators for its Pass product

The product allows content owners like CNN and Fox to distribute cable programming to digital devices of cable subscribers.

In this video interview, Ashley Still, Adobe's Diretor of Video Solutions, says that the agreements in the U.S. mean that its technology solution is available in 90 percent of U.S. household.

We spoke with Still earlier this month.  The company has been making several announcements this week at IBC, the big trade show in Amsterdam.

Andy Plesser