CBS Interactive Chief Quincy Smith on Hulu, TV Everywhere

13-03-01-03-18.jpg
By on 11/17/2009 10:12 PM @daisywhitney

"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.

We caught up with him at the NewTeeVee live event last week and he talked about Hulu, TV Everywhere, and his mission to convince advertisers that online video is a reach and frequency play too.

Smith is leaving CBS in January to start his own advisory shop with CBS as his charter client. Part of his legacy at the Eye Network will include being a Hulu holdout.

While Fox, NBC, and ABC are partners now in the popular portal, CBS has held out, preferring to manage its own distribution of programs online through the CBS Audience Network and CBS-owned TV.com. "We do like the right to sell our own, distribute our own and make our own revenue and profit and have our own relationship directly with our clients, and that's one of the problems we have with Hulu and its structure right now," he said to Beet.TV, though he did praise the company and the Hulu team.

But he doesn't have a problem with TV Everywhere, the cable industry initiative being lead by Comcast and Time Warner. In fact, TV Everywhere can help drive dollars into online video simply by making content more widely available, he said.

TV Everywhere is rolling out officially next month, according to Comcast's Amy Banse.

"You want to get them to also watch the plasma screens in the living room with efforts like TV Everywhere so the economics of the television world can be opened back to online," he said. CBS was the first broadcaster to endorse TV Everywhere, he pointed out.

Like most programmers, Smith wants to see advertisers spend more money on online video and start treating the medium as a reach and frequency play, not just a targeting one, he said. That will come in time with better metrics and with more viewing of content across mediums, such as via TV Everywhere, he has said.

Update: More buzz today about TV Everywhere with the announcement from Comcast's thePlatform.

Daisy Whitney, Senior Producer

Recent Videos
image
Yahoo’s Big Data is Now “Lit Up” on Brightroll

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also ...

image
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman

As programmatic buying starts to take root in TV, industry players are finding benefits both in efficiency in the buy as well as in the outcome, says Dan Ackerman, Senior VP of ONE by AOL, in an interview with Beet.TV about the future of TV advertising. “We are seeing the benefits for programmatic on ...

image
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall

Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused ...

image
Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix and ...

image
“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players

LAS VEGAS – Faced with an onslaught of successful offerings from the likes of Netflix, the cable network industry is pushing back by embracing “TV Everywhere,” explains Will Richmond, editor & publisher of VideoNuze in this interview with Beet.TV He paraphrases the on-stage comments by ...

image
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its ...

image
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

LAS VEGAS –  Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform.  It will soon be launched.  Next up will be a product to measure how linear television interacts with digital, says Joan ...

image
Intel’s “Thunderbolt” Powers Big Video Workflow Across Devices, Fast

LAS VEGAS – File transfer of large video files between various production and storage devices are moving at 20 GigaBits per second via Thunderbolt 2, a technology platform created by Intel. At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire.  First ...

image
AOL Sees an “Open” Ecosystem in the TV Ad World

It won’t happen for a few years, but eventually television advertising buying and selling will take place, in a connected, “open” marketplace,  says Dan Ackerman, SVP of ONE by AOL: TV the newly formed adtech platform at AOL Inc. This interoperability for TV, pervasive in digital video, ...

image
Akamai Taps Adobe for Monetization of IP-Delivered Video Advertising

LAS VEGAS – As high quality,  IP-delivered video has exploded globally, advertisers have taken notice of the opportunity — . and big tech vendors and content programmers are increasingly focused on delivering advertising into millions of concurrent screens, explains John Bishop, CTO for Media ...

image
“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges

Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. “Be ever the student. Don’t ever stop understanding the broader context you are working in. ...

image
What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”

LAS VEGAS – At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was ...

loader