CBS Interactive Chief Quincy Smith on Hulu, TV Everywhere

13-03-01-03-18.jpg
By on 11/17/2009 10:12 PM @daisywhitney

"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.

We caught up with him at the NewTeeVee live event last week and he talked about Hulu, TV Everywhere, and his mission to convince advertisers that online video is a reach and frequency play too.

Smith is leaving CBS in January to start his own advisory shop with CBS as his charter client. Part of his legacy at the Eye Network will include being a Hulu holdout.

While Fox, NBC, and ABC are partners now in the popular portal, CBS has held out, preferring to manage its own distribution of programs online through the CBS Audience Network and CBS-owned TV.com. "We do like the right to sell our own, distribute our own and make our own revenue and profit and have our own relationship directly with our clients, and that's one of the problems we have with Hulu and its structure right now," he said to Beet.TV, though he did praise the company and the Hulu team.

But he doesn't have a problem with TV Everywhere, the cable industry initiative being lead by Comcast and Time Warner. In fact, TV Everywhere can help drive dollars into online video simply by making content more widely available, he said.

TV Everywhere is rolling out officially next month, according to Comcast's Amy Banse.

"You want to get them to also watch the plasma screens in the living room with efforts like TV Everywhere so the economics of the television world can be opened back to online," he said. CBS was the first broadcaster to endorse TV Everywhere, he pointed out.

Like most programmers, Smith wants to see advertisers spend more money on online video and start treating the medium as a reach and frequency play, not just a targeting one, he said. That will come in time with better metrics and with more viewing of content across mediums, such as via TV Everywhere, he has said.

Update: More buzz today about TV Everywhere with the announcement from Comcast's thePlatform.

Daisy Whitney, Senior Producer

Recent Videos
image
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in ...

image
Rubicon’s Stevens Sees Retailers Becoming Publishers

CANNES — If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, and they are using programmatic to do it. Programmatic ad tech vendor Rubicon Project’s international GM Jay Stevens tells Beet.TV he ...

image
Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and ...

image
Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an ...

image
Teads Finds Success with Bet on Video Viewability

CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has ...

image
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in ...

image
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ...

image
Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. He ...

image
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to ...

image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

loader