Cooliris Partners with Hulu, CBS, Passes 20 Million Downloads

By on 10/08/2009 12:35 PM @daisywhitney

Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November.

That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September.

Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels.

"We passed a couple
exciting milestones: one billion weekly thumbnails consumed by our users and we passed 20 million
cumulative downloads of Cooliris," Wahl told me in a follow-up email. "On the product side we've been making a
variety of enhancements to our plug-in performance, especially on IE,
and also are about to formally launch a super-easy way for users to
integrate a Flash experience of Cooliris onto their own sites."

The company has raised $18 million in venture funding from firms like Kleiner Perkins Caulfied & Byers.

Daisy Whitney, Senior Producer

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