REDMOND, WA — Stefan Weitz, Director of Bing, the new search engine from Microsoft, says that internal research has found that users develop a “habit” with their search engine of choice.
In the first of a two-part interview with with Beet.TV, he does not refer to Google by name. He said that gaining market share in search is a “long term play” and getting users to switch is not easy.
Citing internal Microsoft research, he said that using a search engine becomes a sort of unconscious activity like brushing teeth before bed or shaking a leg during a meeting . (See this reference at 1:50.)
Not Just a Search Engine, a “Decision Engine”
He explains the unique elements of the new service including hover previews, categorized search and price predictors.
He refers to Bing as a “Decision Engine” which incorporates search, but provides far more.
He also explains some of the marketing which includes advertising and placement of Bing on OEM equipment. (I have noticed that Bing is the featured search engine on my new Verizon BlackBerry Tour.)
CNET reports tonight a modest uptick in Bing popularity in July.
Back from Seattle
This is the first of several interviews shot at Microsoft headquarters last week by Beet.TV’s West Coast producer Jeff Brooks.
We will have much more on Silverlight, IE Explorer and the Channel 9, the progenitor of business video blogs. More from Seattle from MSNBC.com and thePlatform. Stay tuned.
Kara Does Redmond
Also last week, AllThingsD Kara Swisher was at Microsoft where she interviewed Satya Nadella, the R&D point man for search. I have published Kara’s video interview on this page below.
Andy Plesser, Managing Editor