YouTube Looks to Blip.tv for New “Show Creators”

13-03-01-03-54.jpg
By on 07/28/2009 4:48 PM @beet_tv

NEW YORK, NY — Blip.tv, the fast-growing video sharing site which leads the industry in hosting and distributing episodic Web video programs, now allows its show producers to upload directly to YouTube, the company announced earlier today.

At the Blip.tv event, I spoke with George Strompolos who heads manages content partner alliances for YouTube about new agreement.  

Over at Blip, some 150 shows, including Beet.TV, have been authorized to upload to YouTube, Blip CEO Mike Hudack told me by email. 

With the new arrangement, revenue from ads sold by Blip and surfaced on YouTube will split between the producer, Blip, and YouTube.  Mike declined to provide the breakdown, but expects a "bigger pie" from the added views obtained through YouTube.

Andy Plesser, Managing Editor

Disclosure:  Blip.tv is the primary video sharing and distribution platform for Beet.TV and provides  non-exclusive advertising sales. 

Video Transcript

George Strompolos:  So, um, there's so much content being uploaded to YouTube at all times. You know, about every 60 seconds there's 20 hours of new video being uploaded to YouTube and that can come from all types of sources, and Blip really specializes in individual show creators, and so what we've done in partnering with them is enable these show creators to use an interface and a dashboard that works for them and plug their videos into YouTube, which is a place where they're often going to get a lot of views and also help the monetization of those videos. So it was a natural fit for us. 

So most of these show creators have their own channels on YouTube. Many of them are partners and monetize videos on the site and this is really just a different input point for their videos, so whereas many of them would upload directly from YouTube, in this case, some of the Blip show creators would upload from their Blip dashboard. 

So it's been a growing area for us. Many of our content partners, as they grow their distribution footprint on YouTube, they've turned to us and asked for the ability to sell their own advertisements. Most of the sales efforts that we do against partner content are done at scale and a lot of times partners want to drill in and do their own campaigns, and so we've been growing that option with many of our media partners, large and small, and it's been something that the partners love. In this case, we have a distribution partner in Blip who is also drilling down on the show level and selling some of the individual shows that YouTube may or may not have the ability to sell on a one-off basis, but Blip does have that ability and they do drill down on that level, and so we're experimenting with the option for them to plug in and do the same thing that many of our content partners do.

Andy Plesser:  And George, just sort of a high level view of sort of the independent entertainment video that you see surfacing up, episodic video that's surfacing up on YouTube, what's happening, what's exciting, and what are you guys doing, kind of…I know that…in terms of curating or finding in terms of interesting content?

George Stompolos:  Sure, so there's a lot happening. I think a lot of content producers are realizing the economics of producing for the web and gone are the days of the $50,000 per minute webisodes, um, and a lot of the original content producers that are, sort of, "of the internet," it's interesting, a lot of them are going back to the simplicity of single camera shoots and videoblogging. They're really just amassing audiences and, um, from a content perspective some of the trends we're seeing are, you know, single camera shots, individuals, very character driven storylines, and you know, if you kinda go to YouTube and look at the most viewed or the most subscribed list, you know, you're going to see a lot of content creators like that who are running their own show, kind of like you, Andy. And so that's been a fantastic trend. We've also really enjoyed a lot of the constant one-off videos that come to YouTube and then become memes of their own and then you see remixes of those and everything. That's really been a lot of fun, that's one of the things we're known for, and on the professional media side, a lot of the established media companies are starting to realize the audience they can gain from YouTube and the value of that community and so, you know, all ships are rising and it's been a fantastic last year.

Recent Videos
image
Video Is The Web’s Third Age: AOL’s Martinez

CHICAGO — AOL sees video as spurring the next web age, but eventual manifestations of that will depend very much on consumption context, says an exec from the company. “The third wave of quantum innovation in the web is going to be driven by sight, sound and motion,” AOL video sales head ...

image
‘Addressable TV Will Take Off In 2015′: SMG’s Scheppach

CHICAGO — In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high gear, says one ad agency exec. “(In) 2014, I see a marketplace that has essentially gone from zero to $300 million of spend,” according ...

image
McDonald’s Puts Video At ‘Core’ Of Digital Focus

CHICAGO — After being named by advertising peers the most creative marketer at this year’s Cannes Lions, McDonald’s is ready to bolster the part video plays in its digital efforts. “We’ve been the definition of  a mass marketer,” the group’s digital brand engagement ...

image
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

CHICAGO — The collection of new-wave automated ad targeting and trading techniques known as “programmatic” may have initially been seen as helping advertisers drive down inventory costs – but that is no longer the sole way ad buyers see it. “This is not a CPM crunch where ...

image
AOL Tops comScore Rankings of Video Advertising Properties

In comScore’s monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in October. BrightRoll Platform came in second with 52.3 percent reach, followed by LiveRail with 52.1 ...

image
Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship with the audience,” he says, and ...

image
Tribune Picks Taboola For TV Sites’ Content Marketing: Report

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is ...

image
Mediaocean Extends Digital Video Ads With Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s ...

image
TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel ...

image
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke ...

image
AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald’s,Target, Digitas, Havas and...

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak ...

image
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

NAPA, CA — As much as it poses challenges, the ongoing explosion in digital media is also opening up a wealth of new opportunities for marketers to reach consumers, says DigitasLBi North America’s chief investment officer Adam Shlachter. “The numbers are there now – if you look at ...

loader