YouTube Looks to Blip.tv for New “Show Creators”

13-03-01-03-54.jpg
By on 07/28/2009 4:48 PM @beet_tv

NEW YORK, NY — Blip.tv, the fast-growing video sharing site which leads the industry in hosting and distributing episodic Web video programs, now allows its show producers to upload directly to YouTube, the company announced earlier today.

At the Blip.tv event, I spoke with George Strompolos who heads manages content partner alliances for YouTube about new agreement.  

Over at Blip, some 150 shows, including Beet.TV, have been authorized to upload to YouTube, Blip CEO Mike Hudack told me by email. 

With the new arrangement, revenue from ads sold by Blip and surfaced on YouTube will split between the producer, Blip, and YouTube.  Mike declined to provide the breakdown, but expects a "bigger pie" from the added views obtained through YouTube.

Andy Plesser, Managing Editor

Disclosure:  Blip.tv is the primary video sharing and distribution platform for Beet.TV and provides  non-exclusive advertising sales. 

Video Transcript

George Strompolos:  So, um, there's so much content being uploaded to YouTube at all times. You know, about every 60 seconds there's 20 hours of new video being uploaded to YouTube and that can come from all types of sources, and Blip really specializes in individual show creators, and so what we've done in partnering with them is enable these show creators to use an interface and a dashboard that works for them and plug their videos into YouTube, which is a place where they're often going to get a lot of views and also help the monetization of those videos. So it was a natural fit for us. 

So most of these show creators have their own channels on YouTube. Many of them are partners and monetize videos on the site and this is really just a different input point for their videos, so whereas many of them would upload directly from YouTube, in this case, some of the Blip show creators would upload from their Blip dashboard. 

So it's been a growing area for us. Many of our content partners, as they grow their distribution footprint on YouTube, they've turned to us and asked for the ability to sell their own advertisements. Most of the sales efforts that we do against partner content are done at scale and a lot of times partners want to drill in and do their own campaigns, and so we've been growing that option with many of our media partners, large and small, and it's been something that the partners love. In this case, we have a distribution partner in Blip who is also drilling down on the show level and selling some of the individual shows that YouTube may or may not have the ability to sell on a one-off basis, but Blip does have that ability and they do drill down on that level, and so we're experimenting with the option for them to plug in and do the same thing that many of our content partners do.

Andy Plesser:  And George, just sort of a high level view of sort of the independent entertainment video that you see surfacing up, episodic video that's surfacing up on YouTube, what's happening, what's exciting, and what are you guys doing, kind of…I know that…in terms of curating or finding in terms of interesting content?

George Stompolos:  Sure, so there's a lot happening. I think a lot of content producers are realizing the economics of producing for the web and gone are the days of the $50,000 per minute webisodes, um, and a lot of the original content producers that are, sort of, "of the internet," it's interesting, a lot of them are going back to the simplicity of single camera shoots and videoblogging. They're really just amassing audiences and, um, from a content perspective some of the trends we're seeing are, you know, single camera shots, individuals, very character driven storylines, and you know, if you kinda go to YouTube and look at the most viewed or the most subscribed list, you know, you're going to see a lot of content creators like that who are running their own show, kind of like you, Andy. And so that's been a fantastic trend. We've also really enjoyed a lot of the constant one-off videos that come to YouTube and then become memes of their own and then you see remixes of those and everything. That's really been a lot of fun, that's one of the things we're known for, and on the professional media side, a lot of the established media companies are starting to realize the audience they can gain from YouTube and the value of that community and so, you know, all ships are rising and it's been a fantastic last year.

Recent Videos
image
Havas Dish Latino Digital Campaign Jumps to TV

Some brands are now migrating successful digital ads to the TV set, in a reversal of what was once the trend of repurposing TV spots for online video, says Rori DuBoff, Global Head of Strategy at Havas Digital, in an interview with Beet.TV. Havas recently launched a campaign for Dish Latino around the World ...

image
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

Nevermind your product, what do you stand for? That’s what OgilvyEntertainment’s senior strategy and operations director Abby Marks tells her clients, channeling her agency’s late founder. “David Ogilvy was always about research and treating the cons as an equal, thinking about ...

image
JWT’s Branded Content Approach Starts with Participation

Branded content is not an “if” for marketers; it’s a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. To be effective, branded programming needs to deliver on the right combination of entertainment and utility. As an example, he points to work ...

image
Multi-Channel Network Collective Digital Studio Launches New Content for Purina

Los Angeles-based Collective Digital Studio (CDS) launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP in an interview with Beet.TV. That channel is now managed by CDS, which works with YouTube influencers to ...

image
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group. “Their expectations of brands are what they think people expect of them,” says Initiative’s US ...

image
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential,...

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency’s entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs. ...

image
Hearst is Building a “Netflix Model” Around Magazine Video Content

Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP ...

image
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO. “A media company that was based on the web is now struggling getting in to the ...

image
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in...

A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch  in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV The program takes the pulse of Google queries on hair and ...

image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

loader