Yahoo! Video Streams Surge 56% in September to Claim Second Spot to YouTube which has broken 5 Billion Monthly Videos Serve, Nielsen Online

By on 10/31/2008 12:36 PM @beet_tv

Video streams on Yahoo! dramatically increased in September to 265 million, up 56 percent from August’s 169 million.  The new traffic puts Yahoo! ahead of *Fox Interactive, which had been number two to YouTube.  Monthly video streams on YouTube have broken the astounding five billion mark with 5.3 billion streams, up 12 percent, according to unpublished results provided by Nielsen Online to Beet.TV.

Yahoo_logo_2
Earlier this week at the Beet.TV Online Video Roundtable in New York,
Kelsey interviewed Jimmy Pitaro, head of entertainment and sports at
Yahoo! about the company’s approach to video. He told her that Yahoo has blurred the lines between user-generated and professional content with videos like the Shakira “Hips Don’t Like” fan mash-up, which was the number one video on Yahoo for a number of months. He also describes Yahoo’s live streaming, on-demand and original content offerings.

While the Yahoo! numbers pale in comparison to Google’s YouTube, much of
Yahoo!’s video has advertising.  Google is only selling ads against four percent of YouTube videos, according to a report this summer in The Wall Street Journal.

Here is the table of results provided to Beet.TV from Nielsen Online.
Nielsennumbers

Here is the most recent public release on video site traffic by comScore – it shows that “all Google” sites exceeded 5 billion streams in July, with 98 percent attributed to YouTube.

Update: 3:00 EDT: CNET’s Dan Farber has a statement from Yahoo on factors responsible for the growth in video streams. Dan writes:

Update: A Yahoo spokesperson attributed the growth to contextual
placement of the videos and traffic due to major news events. Yahoo had
record traffic for Yahoo Finance and Yahoo News in September 2008.

Andy Plesser, Executive Producer

*Fox Interactive includes MySpaceTV,
Photobucket, Fox Television Studios, FOX Broadcasting, IGN Entertainment Gaming
Network, and Rotten Tomatoes

Recent Videos
image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

image
Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability ...

image
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV ...

image
Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing ...

image
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic

CANNES, France — In a digital world, where transparency is the name of the game, brands can’t hide anymore. What works and doesn’t work is apparent every day, says Sasha Savic, CEO of MediaCom USA, during an interview with Beet.TV at Cannes. “We used to love our ideas. Now, it ...

image
Britain’s Mail Online, Growing Fast in U.S……and Making Waves

The British tabloid the Daily Mail, known as Mail Online,  has become the biggest English language newspaper destination site in the world.  It is growing quickly in the U.S., with a 30 percent  increase over last year, and monthly unique visitors up to 36,4 million, according to comScore.   That growth ...

image
Video Conference Platform ‘Vidyo’ Raises $20 in New Round

Vidyo, the live video platform solution that powers Google Hangouts and a number of other enterprise-level implementations. has raised an E round of $20 million, the company announced today.   Last year we sat down with VP Ray Glynn about the company and the opportunities to implement live streaming across ...

image
Web Originals from Netflix, AOL, Crackle Get Emmy Nods

Netflix, AOL and Crackle were among the digital-first video producers to get recognized with a slew of Emmy nominations which were announced yesterday.   Netflix received several nominations for its big budgeted series.    In the category of Outstanding Short-Form, Nonfiction Program, Crackle’s ...

image
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where business gets done for the digital media industry, says Christian Muche, co-founder of the giant two-day conference in September which will attract  a ...

image
Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring. The addition of mobile to the TV ratings set can ...

loader