Yahoo! Video Streams Surge 56% in September to Claim Second Spot to YouTube which has broken 5 Billion Monthly Videos Serve, Nielsen Online

By on 10/31/2008 12:36 PM @beet_tv

Video streams on Yahoo! dramatically increased in September to 265 million, up 56 percent from August’s 169 million.  The new traffic puts Yahoo! ahead of *Fox Interactive, which had been number two to YouTube.  Monthly video streams on YouTube have broken the astounding five billion mark with 5.3 billion streams, up 12 percent, according to unpublished results provided by Nielsen Online to Beet.TV.

Yahoo_logo_2
Earlier this week at the Beet.TV Online Video Roundtable in New York,
Kelsey interviewed Jimmy Pitaro, head of entertainment and sports at
Yahoo! about the company’s approach to video. He told her that Yahoo has blurred the lines between user-generated and professional content with videos like the Shakira “Hips Don’t Like” fan mash-up, which was the number one video on Yahoo for a number of months. He also describes Yahoo’s live streaming, on-demand and original content offerings.

While the Yahoo! numbers pale in comparison to Google’s YouTube, much of
Yahoo!’s video has advertising.  Google is only selling ads against four percent of YouTube videos, according to a report this summer in The Wall Street Journal.

Here is the table of results provided to Beet.TV from Nielsen Online.
Nielsennumbers

Here is the most recent public release on video site traffic by comScore – it shows that “all Google” sites exceeded 5 billion streams in July, with 98 percent attributed to YouTube.

Update: 3:00 EDT: CNET’s Dan Farber has a statement from Yahoo on factors responsible for the growth in video streams. Dan writes:

Update: A Yahoo spokesperson attributed the growth to contextual
placement of the videos and traffic due to major news events. Yahoo had
record traffic for Yahoo Finance and Yahoo News in September 2008.

Andy Plesser, Executive Producer

*Fox Interactive includes MySpaceTV,
Photobucket, Fox Television Studios, FOX Broadcasting, IGN Entertainment Gaming
Network, and Rotten Tomatoes

Recent Videos
image
“AdBlocking Goes Mainstream” and Video Publishers are Severely Impacted, PageFair/Adobe Study...

COLOGNE – The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase.   Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in collaboration ...

image
WPP Ups Investment in AppNexus as “The only alternative to align with Facebook or Google,” Martin...

WPP, the world’s largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the AppNexus technology to sell ads, the companies announced today. In an interview with the Wall Street Journal, WPP CEO Martin Sorrell says, “The only ...

image
Comcast Acquisition is Powering FreeWheel’s Global Expansion

COLOGNE – Video ad management platform FreeWheel is looking to international and ecosystem growth following its recent acquisition by cable operator Comcast. “We’re powering ad decisioning and management for 90% of broadcast community in the US,” FreeWheel’s global solutions and ...

518422769_2_648_367
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein

COLOGNE — With Nielsen’s OCR, comScore’s vCE and others vying to be the yard stick by which buyers and sellers measure online advertising, is the industry approaching a Betamax moment, in which a single standard will win out? That doesn’t need to happen, says one digital ad exec. ...

image
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

COLOGNE — Some digital media transitions aren’t that pronounced and TV isn’t such a problematic medium after all, says one of the leading ad agencies’ top digital thinkers. “It’s very easy … to take a view that the fast-streaming, uninterruptable, buffer-free, ...

518417644_1_648_367
Brightcove’s New Player Fights Ad-Blockers

AMSTERDAM — Video technology vendor Brightcove last week unveiled Perform, a new service offering publishers its HTML5 video player with analytics, content protection and ad insertion built in. One other feature signifies a war on the ad blockers: “By being able to circumvent ad blockers, we ...

image
Yahoo Evolves Branded Content Approach with Tumblr

COLOGNE  – Yahoo has been involved in branded content for many years, but its strategy has evolved in recent months to become more tailored and also tumblr-centric, says Patrick Albano, VP and Head of Advertising Solutions at Yahoo EMEA, in an interview with Beet.TV. Yahoo purchased tumblr last year ...

518417264_1_648_367
Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party. Display has been like this for a while. Video is two to three years behind,” London- and ...

518417638_1_648_367
HTML5 Video Caters To Savvy Scandinavians: Smartcom:TV’s Larssen

AMSTERDAM — Scandinavian consumers are ahead of the curve when it comes to technology adoption – and that means the video industry must cater for what is one of the world’s first mobile-viewing markets, says one exec from the sector. “We are early movers in the technical industry; our ...

518417263_1_648_367
Opera Sees HTML5 As Cure For Video Fragmentation

AMSTERDAM — Everyone knows how splintered the online video industry is. Opera Software, a veteran web browser maker, reckons TV can learn a thing or two from web standards. “The big problem in the TV market is, everything is fragmented,” Opera Software product management VP Frode Hernes ...

image
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce

COLOGNE, Germany — Data and addressability are two trends that are driving increased spending in online video, but also are posing challenges for the business, says Richard Joyce, Senior Analyst with Forrester Research, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for ...

image
Premium And Long-Tail Video Are Blending: Brightcove’s Jain

AMSTERDAM — The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs. “One really interesting thing is the democratization of content,” Brightcove media SVP and GM Anil Jain tells ...

loader