Video ad targeting firm Eyeview is delivering double-digit boosts in brand lift, brand awareness and, purchase intent with its targeted personalized ads for brands such as Ace Hardware, Capital One, Alfa Romeo and Hotels.com. Beet.TV recently caught up with the company’s Co-Founder Tal Riesenfeld for more insight on how Eyeview’s targeting tools are working for brands.
For Ace Hardware, as an example, Eyeview generated ads personalized with local store information as well as “countdown” ads before a sale began, he explains to Beet.TV. Those spots ran online, as well as on mobile phones. For a recent Capital One campaign, Eyeview delivered increased click-through rates with localized calls-for-action ads that generated a 26% brand lift, he says in this video interview.
In many campaigns, Eyeview will run brand surveys to measure the responsiveness of consumers. “We generate thousands of versions of ads and deliver the right ad to the right person on mobile, connected TV, and online,” Riesenfeld says.
We interviewed Riesenfeld at the recent VideoNuze conference.