Online video broadens audience engagement and establishes print news organizations as a stronger competitor in local markets, but it requires a significant investment of time for consumers says a panel of news executives at Beet.TV's video news strategy session.
Describing the value of video to print legacy companies such as The Wall Street Journal, its Director of Video Rahul Chopra says the paper's video product leverages its 2000 strong reporters.
Other well established publishers, including The Boston Globe are also looking to tell stories in a different way and online video has helped the 140 year old paper successfully compete with local television markets says The Boston Globe's VP for Digital Products, Jeff Moriarty.
Today, mainstream broadcast and print organizations are prolific video creaters, looking to effectively interact with their burgeoning online audiences.
But, with this added value of engagement, publishers are also grappling with creating innovative content that will capture desktop audiences' attention. Investing time to watch an online news video is relative luxury for desktop consumers, especially when they can process more information at a faster rate by reading the print version of the same story, explains MSNBC.com's Executive Producer, Stokes Young.
Joined by Taboola's SVP for Publishers Operation, Ira Silberstein and Reuters' Head of Global Programming, Dan Colarusso, the panelists discuss why video adds value for news publishers and the relative challenges of engaging their respective online audiences.