Apple said Monday that it sold one million iPads in the first 28 days of release, reaching that milestone for the tablet computer faster than it did for the iPhone.

One of the biggest benefits of the device for advertisers is that it's highly measurable, said Chris Anderson, author of "The Long Tail," when I caught up with him at the recent ad:tech San Francisco conference. (note: a longer interview with Anderson is available here.)

In this week's New Media Minute, I also include brief profiles of two emerging new media start-ups, Coincident TV and AlphaBird, and share insight from a Writer's Guild of America rep on how Web creators can win sponsorships.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is
produced and sponsored separately from Beet.TV.  We are pleased to
publish her segment regularly here.  AP