LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the so-called MarketMix for Media. […]
LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]
LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task – a 5,1oo-household panel method supposed to represent country-wide viewing in a multi-media age. But BARB is reinventing itself. The organisation already measures consumers’ digital viewing of core broadcasters’ shows, […]
Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new numbers show how strong that belief is. This report commissioned by video ad tech group Videology from Forrester finds a majority of advertisers, agencies and media organizations believe ad campaigns will […]
No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]
LAS VEGAS — This year at CES, digital entertainment technology company Rovi released the first edition of Rovi Insights, an ongoing report series on the state of digital entertainment and TV Everywhere. We had the opportunity to find out more about Rovi Insights, as well as Rovi’s approach to the future of TV Everywhere, from […]
The App developer, Screach Interactive launched its digital jukebox, 'Screach JukeBox' at TechCrunch Disrupt. It is a "real-time interactive platform designed to connect mobile devices to any content on any screen," says David Weinfeld, Chief Strategy Officer, in this interview with Beet TV.
LAS VEGAS — BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.
YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform to serve a major campaign into its line of smart TV's. The first big campaign is for Toyota.
Internet-connected TVs with built-in apps are poised to grow 36% over the next five years. That growth will be fueled in part by demand for built-in apps for Netflix, YouTube and others, said research firm In-Stat.
Norway's Opera claims 140 million worldwide users, most of whom are on smart phones using Opera Mini. In an interview at CES, Opera's Jeremy Forrester tells Beet.TV that the popularity of the browser on iPhone has come from its speed which is "four-to-five times faster than the native" (Mobile Safari) browser on Edge and 3-G […]
While Google’s Android OS has been has been a huge hit for handsets, thanks in part to subsidization in the U.S. by Verizon Wireless, there will be no sort of carrier support for Google TV.
LOS ANGELES – Cisco is ramping up its support for 3D TV as the industry gears up for the launch of the first slate of 3D networks later this year and early next.
Multi-Platform Strategy Essential for Web Publishers as Viewers Watch Videos on Devices in Big Numbers
In today's Wall Street Journal, Jessica Vascellaro reports on the growth of long-form Web video. She quotes Jim Louderback saying that as much as 40 percent of Revision3's Web video programming is watched on television and other non-computer devices.
Keep an eye on how the growth in online video will shift this year into the mobile world via smartphones like Google’s Android and Apple’s iPhone, said Will Richmond, the publisher of daily news site VideoNuze.
LAS VEGAS, NV–One of the first television networks to announce plans to launch a 3-D network, Discovery told Beet.TV the new network will likely launch later this year or early 2011.
Boxee, a software program which allows users to connect Web video to a television set, created a lot of buzz last week when the company announced it was providing a consumer electronics device, the Boxee “Box.”
Roku, the the alternative set-top box provider in the video market and is now expanding its line of players today from one to three, the company announced this morning.
KIT digital, a jack-of-all trades company that can produce videos for clients, deliver them over their own global CDN, and monetize them, will continue to strengthen its focus on mobile and TV through set-top boxes in 2009, Head of the Americas Dan Rosen told me at the Beet.TV studio.
At Beet.TV, we cover a lot of stories around online video, but a reverse phenomenon is going to reach half of the television homes in America this year, according to Dalen Harrison, CEO of interactive TV company Ensequence.