LOS ANGELES –  Cisco is ramping up its support for 3D TV as the industry gears up for the launch of the first slate of 3D networks later this year and early next.

At the Cable Show in LA, we caught up with Ken Morse, Cisco's CTO of Service Provider Video Technology.

He says Cisco customers are increasingly asking for 3D support as this market heats up. Cisco tells us that the next-gen 8600 series Cisco boxes that are being deployed now, such as with cable operator Cox, are compatible to deploy 3D.

Growth is also coming as consumers watch video via alternatives devices, like game consoles, Morse said. The company is also investing heavily in adding social media capabilities to its platform.

Looking beyond this year, Cisco is keeping its eye on formats like Blu-Ray with its full-res hi-def 3DTV and on what it means to define the specs for 3DTV. Cisco said it will design next-gen boxes with 3D in mind.

Daisy Whitney, Senior Producer

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