Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein

LAS VEGAS — In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they want to do the same with online video, which itself is reinventing traditional TV. That’s the assessment of one exec in the thick of the ad-tech explosion, who says customers have more choice […]

 

VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]

 

Rocket Fuel’s New CEO Targets DISH Moments

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]

 

Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]

 

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

 

SpotX Readies Expansion to Asia

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

 

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub. Now the Hub is on the hunt for more ad-tech acquisitions. […]

 

FreeWheel Targets Dynamic Ad Insertion for Linear TV

FreeWheel, a pioneering adtech company  that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear television. The company is making available its Hybrid Linear Digital Ad-Scheduler (HyLDA), a program that enables premium video publishers to plan, optimize and manage live content using a […]

 

Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

LONDON — Back in October, US satellite TV company DISH unveiled a test allowing advertisers to buy impression-by-impression ads on linear TV through a programmatic marketplace. Powered by IPON WEB and plugged in to programmatic marketplace vendors DataXu, RocketFuel and TubeMogul, the system was billed as an industry first. When programmatic and auction-based ad technology first took hold in the […]

 

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone’s talking about its value to TV advertising. But what about radio, music and podcasts? Havas is working with an audio exchange and other partners to deliver programmatic audio advertising in France and the Netherlands. […]

 

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. “If you […]

 

The Importance Of Video Ad Measurement, By A+E’s Boykoff

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV channel operator A+E Networks‘ digital analytics VP Lee Boykoff. “There was a mature measurement system in place for TV. As we moved into mobile […]

 

FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

LONDON — Leading UK satcaster, telco and channel operator Sky has used FreeWheel for the last few years, to manage its digital video ad inventory. Now it will deploy the company’s platforms more widely, as it begins to consolidate its operations across Europe. The former BSkyB of the UK completed a £7bn merger with its sister companies in […]

 

Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

FORT LAUDERDALE — Fragmented content consumption has given rise to platforms that help advertisers and buyers aiming to put measurement back together. The only problem? They’re fragmented, too! Does any of this matter? Some marketers are becoming excited about the prospect of unifying ad measurements in to a single, holistic metric. But is that feasible? An entertaining panel convened at […]

 

Kantar, Nielsen Face Off To Upgrade UK TV Measurement

LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task – a 5,1oo-household panel method supposed to represent country-wide viewing in a multi-media age. But BARB is reinventing itself. The organisation already measures consumers’ digital viewing of core broadcasters’ shows, […]

 

UK’s Channel 4 Goes Big with Programmatic Offering

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

 

Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

FORT LAUDERDALE — The ability to target individual TV sets with custom advertising is real and it’s here – but you’re going to have to wait a couple more years before it gets really real. With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound […]

 

Addressable Prospect Looks Different Overseas: INVIDI’s Downey

FORT LAUDERDALE — The US pay-TV providers with which many ad tech vendors partner, have access to just two minutes per hour of ad time in local programming. But the US TV system is an outlier in a global context. Smaller, more integrated national systems in other countries seem to make partnering for programmatic or addressable initiatives […]

 

Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman

COLOGNE — Some digital media transitions aren’t that pronounced and TV isn’t such a problematic medium after all, says one of the leading ad agencies’ top digital thinkers. “It’s very easy … to take a view that the fast-streaming, uninterruptable, buffer-free, over-the-top experience is the actual experience of humans at large – it turns out not […]

 

Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’

CANNES, France — Many in the industry are getting excited about the prospect that advertisers could buy spots in linear TV in real-time, just as they are now doing online. But legacy industry resistance may scupper that prospect, says one exec. “The old school TV guys say, ‘That’s never happening, over my dead body’,” according to […]

 
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