LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe Primetime.

With consumption rising, Adobe Primetime has extended its services to broadcasters to include a range of advertising optimization solutions including the one recently announced with Videology.  Personalization has become increasingly important and that has lead to an integration with the Adobe Marketing Cloud, he adds.

We spoke with Helfand last week during International CES.   Beet.TV’s coverage of CES is sponsored by Adobe.