Videology Has “Direct Integration” with Nielsen TV Data

Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the eventual automation of linear TV ad buying via a […]


SMG To Reveal Effectiveness Of Twitter TV Retargeting

Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a “social TV lab” to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG’s global video lead Lisa Giacosa tells Beet.TV metrics “look favorable” and are due to be published in February […]


clypd Fuelled Up To Bring Programmatic Ads To TV

clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]


ITV’s Simon Daglish on the Short Shelf Life of Second Screen Apps

LONDON –  While second screen apps for TV shows can have a big and immediate  impact, their use is fleeting, and the industry needs a more standard approach, says Simon Daglish, Group Commercial Director at Britain’s ITV  network in this segment from recent Beet.TV leadership event at GroupM’s offices. For the app for “Britain’s Got […]


Sweden’s Magine Seeks to Replace Cable Services w/ IPTV

CANNES – Magine promises TV delivery without cable, over the Internet. The Stockholm-based company gives subscribers access to cloud-based TV service. Beet.TV interviewed Michael Werner, chairman of Magine, at MIPTV. “We have developed Magine into a fully-integrated TV service,” Werner says. “We’re meaning to replace your cable network.” With Magine, watching television becomes a dynamic […]


Sony Highlights 4K Production Technology at MIP Show

CANNES – While streaming or broadcasting super high quality  4K (four times the highest HD) by  the world’s broadcasters is still in the working stage, and as the industry seeks to adopt compression standards, the camera and editing of the new format is beginning to take hold with both Hollywood producers and some broadcasters, including […]


BBC Worldwide & Starz Debuts DaVinci’s Demons at MIPTV

CANNES –  “Da Vinci’s Demons,” a new television series co-produced by Starz and BBC Worldwide, was screened at the MIPTV conference this week.   On the red carpet, Beet.TV spoke with the leading actress Lara Pulver about her role in the the and her upcoming role in the Ian Fleming biopic which just wrapped.    


A&E Touts Link Between Social Buzz and Global Tune-In

CANNES — “Digital platforms provide us a real opportunity to engage with our users,” says Christopher Barry, Managing Director of Strategy & Digital at A&E.  At the MIPTV Conference in Cannes, we had the opportunity to speak with Barry about A&E’s social and digital strategy, and the correlation between social buzz and tune-in. A&E has […]


Commentary: Time Shifted Viewing of TV Presents New Opps for Programmers

With an estimated half of television viewing now happening among U.S. television viewers, there will be an emerging opportunity for cable programmers to deliver content outside the convential cable/satellite system, says analyst Ashley Swartz in her commentary for Beet.TV  


Dijit’s NextGuide Has Guide for TV and Streaming Programming

Television has evolved from a live form of entertainment to one with live, time-shifting, on demand and streaming options. San Francisco-based Dijit has created a digital TV guide app called NextGuide to help viewers keep up with television content discovery across live TV, streaming and more.


Discovery’s Digital Chief: Online To Shape TV Content

Discovery Communications’ burgeoning digital content will soon shape some of the organization’s TV franchises, in terms of content, says its Chief Digital Officer, JB Perrette, in this video interview with Beet.TV


Facebook Fanbase Inspires MTV’s New Marketing Campaign.

When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV


“Voting Off” Shows Are Top Social TV Performers, Optimedia Study Finds

FOX's American Idol ranked top in Optimedia's fifth annual Content Power Ratings, which measures performance across televisions, computers, smart phones and tablets, says its Executive Vice President and Business Development Director, Greg Kahn, in this video interview with Beet.TV


BreakingNews, Staffing Up, Releases SmartTV App for News Alerts

LAS VEGAS — BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.


LG Launches Google TV Integration

LAS VEGAS, LG Electronics has introduced the Google TV platform to its "smart" television, explains Matthew Durgin, Director, Smart TV Content Business, North America, in this interview from the floor of CES.


Smart TV’s Take Center Stage at CES with LG Kick-off Press Conference

Starting out the week-long CES conference in Las Vegas on Monday will be a highly anticipated press conference with LG Electronics. 


LG’s Matt Durgin on Apps, Games and the Value of the Big Screen TV – Next Google TV

The world of "smart," or IP-connected television sets, is evolving on many levels from new paid Apps to advertising around Apps, to video chat and soon, more games, says LG's Matt Durgin, Director of Smart TV Content, in this interview.


Apple Could Revolutionize Smart TV’s, Soon — NPD’s Ross Rubin

In the way the iPhone revolutionized the smartphone by providing a vast amount of content, an Apple television could dramatically change television viewing, says Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence at NPD Group, in this video segment.


Boxee’s Avner Ronen: Apps are Not Part of the Future of TV

Apps are beginning to proliferate the connected TV landscape, but they are not the future, says Avner Ronen, CEO and co-founder of Boxee, in this interview with Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence at NPD Group.


Digital Video Guide “Fanhattan” Launches on the iPhone

MONACO – Fanhattan, a new digital director for video programming, has launched on the iPhone, the company announced today.

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