Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the eventual automation of linear TV ad buying via a […]
Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a “social TV lab” to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG’s global video lead Lisa Giacosa tells Beet.TV metrics “look favorable” and are due to be published in February […]
clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]
LONDON – While second screen apps for TV shows can have a big and immediate impact, their use is fleeting, and the industry needs a more standard approach, says Simon Daglish, Group Commercial Director at Britain’s ITV network in this segment from recent Beet.TV leadership event at GroupM’s offices. For the app for “Britain’s Got […]
CANNES – Magine promises TV delivery without cable, over the Internet. The Stockholm-based company gives subscribers access to cloud-based TV service. Beet.TV interviewed Michael Werner, chairman of Magine, at MIPTV. “We have developed Magine into a fully-integrated TV service,” Werner says. “We’re meaning to replace your cable network.” With Magine, watching television becomes a dynamic […]
CANNES – While streaming or broadcasting super high quality 4K (four times the highest HD) by the world’s broadcasters is still in the working stage, and as the industry seeks to adopt compression standards, the camera and editing of the new format is beginning to take hold with both Hollywood producers and some broadcasters, including […]
CANNES – “Da Vinci’s Demons,” a new television series co-produced by Starz and BBC Worldwide, was screened at the MIPTV conference this week. On the red carpet, Beet.TV spoke with the leading actress Lara Pulver about her role in the the and her upcoming role in the Ian Fleming biopic which just wrapped.
CANNES — “Digital platforms provide us a real opportunity to engage with our users,” says Christopher Barry, Managing Director of Strategy & Digital at A&E. At the MIPTV Conference in Cannes, we had the opportunity to speak with Barry about A&E’s social and digital strategy, and the correlation between social buzz and tune-in. A&E has […]
With an estimated half of television viewing now happening among U.S. television viewers, there will be an emerging opportunity for cable programmers to deliver content outside the convential cable/satellite system, says analyst Ashley Swartz in her commentary for Beet.TV
Television has evolved from a live form of entertainment to one with live, time-shifting, on demand and streaming options. San Francisco-based Dijit has created a digital TV guide app called NextGuide to help viewers keep up with television content discovery across live TV, streaming and more.
Discovery Communications’ burgeoning digital content will soon shape some of the organization’s TV franchises, in terms of content, says its Chief Digital Officer, JB Perrette, in this video interview with Beet.TV
When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV
FOX's American Idol ranked top in Optimedia's fifth annual Content Power Ratings, which measures performance across televisions, computers, smart phones and tablets, says its Executive Vice President and Business Development Director, Greg Kahn, in this video interview with Beet.TV
LAS VEGAS — BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens.
LAS VEGAS, LG Electronics has introduced the Google TV platform to its "smart" television, explains Matthew Durgin, Director, Smart TV Content Business, North America, in this interview from the floor of CES.
Starting out the week-long CES conference in Las Vegas on Monday will be a highly anticipated press conference with LG Electronics.
The world of "smart," or IP-connected television sets, is evolving on many levels from new paid Apps to advertising around Apps, to video chat and soon, more games, says LG's Matt Durgin, Director of Smart TV Content, in this interview.
In the way the iPhone revolutionized the smartphone by providing a vast amount of content, an Apple television could dramatically change television viewing, says Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence at NPD Group, in this video segment.
Apps are beginning to proliferate the connected TV landscape, but they are not the future, says Avner Ronen, CEO and co-founder of Boxee, in this interview with Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence at NPD Group.
MONACO – Fanhattan, a new digital director for video programming, has launched on the iPhone, the company announced today.