One year into an alliance with Yahoo! to stream live news events, and to produce original programming for digital devices, ABC News is “rivaling” the reach of cable networks around big events including this Election Night, says Joe Ruffolo, SVP for Digital at ABC News in this interview with Beet.TV
With social media expected to create a great deal of "noise" and make for "a confusing time for alot of people" around the election returns, the Associated Press is telling its staffers not to share the "race calls" by other news organizations, says Eric Carvin, Social Media Editor in this interview with Beet.TV
Bravo is turning up the volume around the launch of its upcoming reality TV series Start-ups: Silicon Valley with an interactive platform that ranks the influence of paricipants, and puts their ranking and faces on six electronic billboards on Highway 101, just south of San Francisco.
AMSTERDAM – In this video interview at the IBC show, Brightcove VP of Digital Media Solutions, Chris Johnston, tells Beet.TV that while it’s important "to be in the places that your audience is interested in finding you," Facebook is a much more effective platform than Twitter for online video publishers when it comes to driving […]
MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV
The New York Times surfaced the tweets of its staffers in London during the Olympics onto page which acted as a real-time news environment for many of the competitions. For this live news page, the journalists didn’t use their Twitter handles but tweeted as @LondonLive.
LONDON – The Guardian has been serviing 5-10 million monthly video views, says Stephen Folwell Director, Business Development and Brand Extensions for Guardian News & Media, in this segment from the recent Beet.TV video journalism summit at the Financial Times.
LONDON – Giving customers more screen time by driving content through apps, mobile devices and smart TV platforms, will grow news organizations' video consumption in the future, says Brightcove's Marketing Chief Officer, Jeff Whatcott in this video segment from the recent Beet.TV journalism summit.
LONDON – Facebook is emerging as destination where leading publishers and retailers are placing their videos, says Brightcove's Luke Gaydon, VP for Operations for EMIEA, in this inteview with Beet.TV
PARIS — French premium channel Canal+ is exploring a range of second-screen applications and opportunities for its news, entertainment and scripted programming, the network's Fabienne Fourquet, Director of New Content, tells Beet.TV in this video interview.
MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV
PARIS –Implementing Open Graph, the Guardian newspaper has built an audience of some 6 million users on Facebook who regularly share articles and check in, says Amina Belghiti, Head of Platform Partnerships, New Markets, Facebook, in this interview with Beet.TV
Exposure to earned and paid media on Facebook can change consumer purchase behavior, comScore's latest white paper, The Power Of Like,' finds.
FOX's American Idol ranked top in Optimedia's fifth annual Content Power Ratings, which measures performance across televisions, computers, smart phones and tablets, says its Executive Vice President and Business Development Director, Greg Kahn, in this video interview with Beet.TV
Using Twitter in a structured way, puts him one step ahead of the game says The Wall Street Journal's (WSJ) new Social Media Editor Neal Mann, in this video interview with Beet.TV
Snooozy, the startup company specializing in audience engagement, launched new software to help television stations interact in real time with its audiences. It is a format similar to American Idol and the X Factor, which can be deployed across local and national stations, says Belal Hummadi, Co-Founder and CEO, in this interview with Beet TV
Shelby.tv, the web/APP video platform, gathers and streams video from different social networks to create a customized one-stop-shop for online video, says Chris Kurdziel, Director for Business Development in this interview with Beet TV
Group M, media unit of WPP, has selected Buddy Media's new social ad product 'BuyBuddy' to manage client advertising campaigns on platforms such as Facebook, the company announced today.
Branded Sponsorship with Stephen Colbert Show Drives Social Buzz for Wheat Thins, MediaVest’s Amanda Richman
Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV
TEL AVIV – Social video is booming, with apps like Viddy and SocialCam taking Facebook by storm. More people are sharing videos online than ever, but Oren Boiman, the CEO of Israel-based automatic video editing start-up Magisto says that, "social video is not just about being able to share videos with your friends."