Chirpify Lets Viewers Buy With Hashtags

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent. […]

 

Civolution Aims To Better Target TV-Synced Ads In 2014

This year, Dutch TV data provider Civolution has been helping social ad firm Optimal place Facebook ads on second screens, chronologically synchronized with TV ads. Next up, the firm wants to get a lot more detailed. “2013 was all bat establishing the goalset,” Civolution senior product manager Stefan Maris tells Beet.TV. “2014 will be all […]

 

Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

Philips spin-out Civolution may be best known for the  video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can […]

 

YuMe Household Targeting Tools Rolled out in UK

LONDON – Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers, says Owen Hanks, General Manager of YuMe in Europe in an interview with Beet.TV. YuMe introduced its Household Targeting Solution in the UK this fall that lets brands target various members of a household […]

 

SMG’s James: Big Data Fuels Real-Time Creativity

LONDON — The best way for brands to exploit the real-time marketing opportunity is with a combination of copious amounts of data and a healthy dose of new-wave creativity, says ad group Starcom MediaVest Group’s EMEA chief digital officer. “Real-time marketing is becoming a part of what we do on a day-to-day basis – we […]

 

BBC Plans To Launch More #BBCtrending Channels

LONDON — It’s barely been three weeks since the BBC’s global news division launched a new video and text strand to cover news of, with and for the heartbeat of social media platforms. Now it already plans to launch further spin-offs. #BBCtrending is an initiative to reflect issues surfaced in social platforms and to take […]

 

Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

Adobe is going live with a refresh for its Marketing Cloud suite and a third iteration of its social advertising platform, as it hails social networks as “a unique opportunity for marketers”. The interface update, trailed in March, brings closer together the analytics, experience management, targeting, media optimisation and social planks of Adobe’s Marketing Cloud […]

 

‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned

CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-founder Sam Decker describes the proposition like this: “There’s an opportunity to connect together the paid, owned, earned (media). We think owned is the bridge.” The company’s platform […]

 

The Weather Company Launches Twitter Video Program for Home Depot

BOSTON –  The Weather Company has launched the first Twitter video program for an advertiser,  the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV.  The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather Company’s NewFront event.  The Twitter effort went live […]

 

zeebox’s Next Step: Social TV For Time Shifters

LONDON – TV engagement app zeebox is developing new features that will let Pacific-time and VOD viewers revel in the same social experience as live audiences. “We’re going to try to replay the entire experienced synchronised to the catchup,” co-founder Anthony Rose told Beet.TV in this interview. “You recorded Downton Abbey; we’ll bring you the […]

 

Digitas’ Bitterman: Our NewFront is about ‘Context’

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

 

‘Stevie’ Puts Social Media on TV

CANNES – Stevie is using social media to create a TV experience. Pulling content from Facebook, Twitter and online video, Stevie creates television about the user and his or her friends. Users log in to Facebook and Stevie pulls relevant information from social media feeds and turns it into a lineup of shows. Beet.TV spoke […]

 

Digitas to Showcase “Real-Time Marketing” at NewFront

Digitas, the global digital agency unit of Paris-based Publicis Groupe, is readying its annual  NewFront event on May 2.  The overarching theme this year is around “real-time marketing,” says John McCarus, SVP, Practice Lead, Brand Content, in this interview with Beet.TV He says as video content and social media have come together there is an […]

 

Gruvi Connects Movies and Audience through App

CANNES – Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency in this interview with Beet.TV. Today the Copenhagen-based company is working internationally with Sony Pictures and Warner Bros. along with smaller production companies throughout Europe to create more fiscally effective […]

 

Transmedia Storytelling Targets Kenyan Youth

CANNES – Whether it be via cell phones, radio, Facebook or other websites, Melvin Alusa, director of Well Told Story, a multimedia communications project based in Kenya, says he found it effective to deliver his message to young people on platforms and devices where they already spend their time. “The way I perceive transmedia is just basically […]

 

A&E Touts Link Between Social Buzz and Global Tune-In

CANNES — “Digital platforms provide us a real opportunity to engage with our users,” says Christopher Barry, Managing Director of Strategy & Digital at A&E.  At the MIPTV Conference in Cannes, we had the opportunity to speak with Barry about A&E’s social and digital strategy, and the correlation between social buzz and tune-in. A&E has […]

 

Viggle & GetGlue Slated for Social TV Expansion in 2013

NEW YORK — Social TV services Viggle and GetGlue are working on plans to expand services across platforms in the new year, says Kyle Brink, VP Product at Viggle during an interview with Beet.TV at the TV of Tomorrow show in New York this month. We caught up with him for an update on the Viggle service as well […]

 

Digitas’ Jacobs: Social Media Is Saving Traditional Broadcast TV

SAN FRANCISCO — The advent of online video has caused some question among industry analysts about what it means for the future of broadcast television.  However, Alex Jacobs, VP of Marketing at Digitas, suggests that digital media is not hurting broadcast and traditional mediums—rather, it’s saving them.

 

Flingo Bets on Social TV Apps in Smart TVs

Less than 10% of the time people spend watching connected TVs is with over-the-top and virtual services, while more than 90% is still with traditional programming, and that ratio won't likely change soon, says Ashwin Navin, CEO and Co-Founder of social TV software firm Flingo, in this interview with Beet.TV

 

Viacom’s Global Study of 15K Millenials: The Power of Social Media is Pervasive

MONACO — Millenials are big fans of technology, in part because the Internet and social media lets them be themselves. That’s one of finding many findings of a global studyby Viacomtitled “The Next Normal: An Unprecendented Look at Millenials Worldwide.”

 
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