LONDON – The Guardian has been serviing 5-10 million monthly video views, says Stephen Folwell Director, Business Development and Brand Extensions for Guardian News & Media, in this segment from the recent Beet.TV video journalism summit at the Financial Times.

The paper’s Facebook presence, which hosts the Guardian video player, has driven as much as 50 percent of the video views. The Guardian has 6 million active app users of Facebook, he adds.

In the segment he speaks about the development of sponsored content for the Web, the opportunities around tablets and connected TV’s and the editorial approach to video programming at the paper.

Andy Plesser