BOSTON – The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV. The program with Twitter, which drives views of “how to videos,” was announced last month at the Weather Company’s NewFront event. The Twitter effort went live this past weekend.
In this wide-ranging interview, Finnerty talks about the power of data in delivering targeted advertising and content. He explains the appetite for video on Weather.com and the growth of video content from the company’s cable networks along with an increasing number of Web originals and third-party lifestyle videos via the AOL On network.
We spoke with him Monday at the BrightcovePLAY conference.