Auditude, the Palo Alto-based provider of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site, and with New York-based Major League Baseball.

Last week, the company announced the launch of Connect 2.0, a service which will provide Dailymotion and other customers with video insertion and content rights management across multiple platforms.

Last week, the company also announced a deeper relationship with to provide ad management for video on demand.

We spoke with Mike Gaffney, Chief Revenue Officer, last week at the Elevate conference.

Andy Plesser