Advertising

The big Interactive agency Digitas has taken a leading role in creating innovative branded Web video programs for many clients including Kraft.

Chris Anderson, "curator" of TED has announced the winners of the 10 best "Ads Worth Spreading". 

The introduction of tablets and smart phones has driven extraordinary growth in digital news consumption.  According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices.

Integrated sponsorships are essential to the success of original news on the Web says Steven King, Editor of Video, for The Washington Post, in this clip from the Beet.TV Video Journalism Summit.

After considerable anticipation and disappointment around the value of video for newspapers, one big publisher has found profitability by utilizing low cost cameras, a decentralized workflow approach and an effective sales strategy.

At a recent private meeting of Brightcove's top thirty clients, its media clients said that a "vast majority" of their pre-roll advertising are "sold-out," reports Jeffrey Whatcott, Brightcove SVP in this video.

SpotXchange, one of the leading online video networks, has launched an automatic optimization engine for online video advertising. 

Carloyn Everson, who joined Microsoft to head sales just last June, is joining Facebook to head global sales, Kara Swisher reported last night.

Online video ad technology provider YuMe is gearing up for what it expects will be significant ad growth in the connected TV market.

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media Solutions at Nielsen.

NEW YORK — Brands can improve the efficiency of an ad buy by shifting a portion of their budgets from TV to online video, potentially increasing their exposure by six times without spending any more money, according to new research conducted by online video technology company YuMe Networks along with Nielsen and Magid Advisors.

As an indication of the growing value of mobile video advertising, New York-based Tremor Media, the big online video ad networks has will San Francisco-based Transpara, a leading mobile ad network, according to a report in TechCrunch.

  While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of publishers will offer it this year, according to a recent report from eMarketer.

The location-based ad market is poised to grow from $213 million last year to $2 billion in 2014, according to the latest figures from local market research firm The Kelsey Group.

SundaySky, Tel Aviv/New York-based start-up with 50 employees, using no video camera or production staff, will produce 1.4 million video clips this month for a range of big retail and real estate corporate customers including Overstock.com and the History Channel.

How quickly the distribution and consumption of video has transformed in the past year with connected TV’s and the emergence of mobile video.  

MONACO —  Qlipso, the Los Angeles based video sharing site, which allows users to interact around videos with friends in “private rooms” with videos and their own avatars, claims 14 million unique monthly viewers.

While more and more online video publishers are connecting with audiences in their living rooms with smart TV’s, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place.

LOS ANGELES — The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos viewed, up 25 percent since June when they accounted for 12 percent according to data provided to Beet.TV from comScore.

MONACO, Côte d'Azur — In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G, Unilever are now using an enterprise solution from New York-based Buddy Media, CEO Mike Lazerow said in this interview with Beet.TV