With the launch of the Heidi Klum site and video series, Aol is not creating a new "show" per se, but a branded "experience," says Jeff Levick, President of  Global Advertising and Strategy, as he explains in this interview with Beet.TV.

He explains that the role of brand integration into these "experiences" need to be authentic to work.

This video is part of a series on digital innovators created in association with Digitas in advance of this week's Digitas NewFront11 conference in New York.