Advertising

TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time. 

Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital Activation in this interview with Beet.TV.

BOSTON – 5Min, the video syndication company which was purchased by Aol last year, is finding a growing business in distributing branded content on cost-per-video (CPV) viewed basis, says SVP Richard Bloom in this interview with Beet.TV.

Although many marketers seek the viral hits, it's not easy.  Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says YouTube's Dana Vetter in this interview with Beet.TV

Tremor Media, the biggest video ad network according to comScore, is launching a reporting and analytics tool for marketers called Video Hub.

Neulion is streaming live video over the Internet for the NBA, NHL, NFL, UFC and over 100 college sports programs, making it the "de facto leader in live sports programming,"  says Marc Sokol, EVP.

About 71 percent of Smartphone users search for related content on their Smartphones after being exposed to ads online and offline.

Eyeview, a company which provides brands and their agencies with tools to localize in-instream advertising, has received investment from ex-Google CEO Eric Schmidt's venture fund, Oren Harnevo said in this interview with Beet.TV

FreeWheel, the fast-growing video management firm, is providing live video ad management for a number of broadcasters including ESPN and Turner and it has just signed up the UK’s leading satellite company BskyB. 

"You can drive a Mack truck" through the IAB's industry standards around online video, says Bill Lederer, CEO of Kantar Video, a unit of WPP, in this segment from the Beet.TV Digital Video Summit.

While many big video portals and sites are keen on building traffic to their sites, Aol is putting considerable effort around the syndication of content. This strategy is being driven by last September's  acquisition of 5Min.

As much as 10 percent of MSNBC.com's 200 million monthly video views are coming from other sites, via a sharable or embeddable video player, says Mark Marvel who runs video operations at the giant news portal.

The biggest TV ad buying season of the year will soon kick off in the upfront , and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers.

Innovid, the New York-based technology provider which enables big publishers and ad networks to add interactive elements to existing video pre-roll inventory, has introduced the means to integrate Twitter, Facebook and YouTube "buttons" into any pre-roll campaign powered by the company.

Boston-based Visible Measures, a company which provides video view analytics to publishers and marketers, has launched a performance-based video advertising network, the company has announced.

While perfomance-based advertising around online video has become widespread, the "sweet spot" for advertisers and publishers is "brand advertising," says Ed Haslam, SVP for Marketing at YuMe.

Despite the expectation and excitement about television advertising budgets moving to digital, there is a major disconnect between brands and their agencies and the publishers around the value of the media, says Steve Sullivan of the Interactive Advertising Bureau, in this interview with Beet.TV.

Adap.tv, the San Mateo-based advertising technology provider, has raised a new round of $20 million, reports TechCrunch.

The well-funded and female-skewing entertainment publisher Wetpaint is ramping up its focus on video via a recent partnership with media company Alloy Marketing.

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that’s finally reaching the advertising business, said Shelly Lazarus in an exclusive interview with Beet.TV.