With social media "blowing up" the marketing landscape, "non-working" media, as opposed to traditional media buys, could reach fifty percent of budgets for some big brands, says Jordan Bitterman, SVP and Social Media Practice Director at Digitas in this interview with Beet.TV
We spoke with him yesterday at agency's big conference in lower Manhattan.
Luxury Campers Line Hudson Street
Outside Starlight, the event venue, a line of 9 luxury campers lined the street. These were movile "pitch rooms" where several Hollyood studie producers pitched branded video campaigns to Digitas clients. Bitterman explains the process in this interview.