My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express. 

The initiative got thousands of submissions, says Atit Shah Digitas VP, Group Creative Director, in this interview with Beet.TV. Digitas created the online program for American Express.

This video was created by Beet.TV as part of a series of videos produced in association with Digitas in advance of the NewFront11 conference.