, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV.

He says that while lower-end videos haven't risen as sharply, the average increase for all videos on his company's network is 78 percent.

Before founding in 2006, he was founder and CTO of, which was later bought by eBay.

We interviewed him earlier today at the Elevate conference in Manhattan.

Andy Plesser