With its acquisition of Efficient Frontier late last year, Adobe is set to enter the world of programmatic ad buying, says David Karnstedt, SVP and GM of Adobe Media and Advertising Solutions, in this interview with Beet.TV

Karnstedt, who headed Efficient Frontier, came to Adobe through the acquisition.

Also in this interview, he speaks about Adobe’s role in Facebook Exchange.

We spoke last week at Advertising Week in Manhattan.

Andy Plesser