Online video is expensive, and programmatic is creating greater efficiencies for advertisers, says David Fineman, Partner, Digital Investment and Technology Director, Maxus, a unit of GroupM Worldwide, in this interview with Beet.TV

Fineman gives an overview of the growth of programmatic buying, the changing value of ad networks, and the importance for agencies to establish a direct connection to media “suppliers.”

We interviewed Fineman at the Beet.TV Leadership Summit on Real-Time Buying held at GroupM in Manhattan, sponsored by TubeMogul.

Andy Plesser