CHICAGO – Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total number of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV

We spoke with him about his new study of digital video and GRP's, at the Beet.TV Video Advertising Summit at the Starcom MediaVest offices in Chicago. 

While digital video is different from television, media buyers are not ready to buy on other values yet, he says in this interview.

Earlier this year, we spoke with AOL's video chief Ran Harnevo about his company's embrace fo the GRP scenario.

The event was sponsored by Adobe Video Advertising.