The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being spent, says analyst Ashley Swartz in her regular commentary on Beet.TV
She cites a number of recent trends including the use of purchase of premium video as a "make good" when television ratings fail to reach a pre-agreed audience number.
She also talks about the growing impact of real-time buying of video.
SAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity of today’s ecosystem necessitates a sophisticated approach to understanding and engaging with audiences. In this video interview with Beet.TV, Rudich, […]
MIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program. This initiative is set to grant agencies premium services, access to exclusive betas, and a voice in shaping the platform’s product roadmap. “This is a benefit for our most strategic agencies […]
SAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago. Two decades on, the video platform is now host to major broadcasters, as well as short-form content. In this video interview with Beet.TV, Matt McDonald, Global Head of Connected TV & Streaming, Google, explains how the company […]
MIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, the CEO and Co-Founder of Cognitiv explains why the technology could help the ad business. Ingesting First-Party Data: The Fuel […]
MIAMI – Technological hurdles that hindered the personalization of television advertising are gradually being overcome as media companies seek to maximize the value of their audiences. The Summer Olympics are poised these capabilities alongside the broad reach of linear television, as Comcast’s NBC Universal and FreeWheel plan to do. “What’s really impressive….is to enable the […]
The allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea of rising operational costs. But what does this mean for the industry at large? In this video interview with Beet.TV, […]
MIAMI — Fresh from its acquisition of MediaMath, Infillion is aiming to help the ad industry go beyond math alone. In this video interview with Beet.TV, Andrew Dawson, SVP, Client Partnerships, Infillion, says human-entered creative and interactive engagement provide an antidote to over-exposure. Beet.TV spoke with Dawson at POSSIBLE 2024. The Human Lens in Advertising In […]
SAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach audiences based on their purchase histories. “For many advertisers that are more endemic selling in retail, it’s been a great […]
The advent of live streaming in programmatic advertising is bubbling with potential, yet it’s not without its technical trials. In a media world where live TV programming is still big business, what role does programmatic have? In this video interview with Beet.TV, Andrew Casale, President & CEO of Index Exchange, details the challenges and opportunities […]
In an industry where the future is often clouded with uncertainty, the glow of optimism shines through the words of Christian Muche, CEO & Co-Founder of Beyond Ordinary Events, organizer of POSSIBLE. After all, in Miami, where the marketing conference was held April 15 to 17, the sun shines brightly this time of year. 2024 […]
SAN JUAN, PR — In the rapidly evolving world of connected TV (CTV) advertising, a seismic shift is underway. According to Jake Richardson, Head of Connected TV at Moloco, the industry is pivoting from traditional measurement-focused approaches towards a more outcome-centric paradigm. In this video interview with Beet.TV, he says the new approach aims to quantify the […]
LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others. “Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help […]
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance […]
SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]
LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]
SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]
SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]
LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web. “When we talk about person-level […]
SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]
SAN JUAN, PR — In an era where advertisers seek to captivate audiences with more engaging and personalized content, cutting-edge AI technology is transforming the way we understand and interact with video advertising. One company is harnessing the power of AI to create immersive experiences that drive business outcomes for advertisers and publishers alike. In this […]