The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of next two days of panels and presentations, this group of industry leaders will explore the emerging medium of digital video. Topics will include ad effectiveness and measurement; the emerging platforms and […]
The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of two days of panels and presentations, this group of industry leaders will explore the emerging medium of digital video. Topics will include ad effectiveness and measurement; the emerging platforms […]
TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is seeing nearly half its growth overseas with accelerated activity in Asia, says Brett Wilson, CEO of the Emeryville, California-based company, in this interview with Beet.TV We sat down with him recently to talk about growth […]
presented by: The emergence of programmatic video advertising is having a profound impact on marketers and publishers. This three-hour session will explore this fast-growing, multi-faceted marketplace. The event will be taped for publication on Beet.TV and via its syndication network. Participating Speakers: Kurt Unkel, President of Products & Solutions, VivaKi Jeremy Straight, VP, Business Development, SpotXchange […]
presented by hosted by THIS EVENT HAS BEEN POSTPONED DUE TO WEATHER Participating Speakers Chris Paul, General Manager, Audience on Demand, VivaKI Erik Swain, SVP for Operations, SpotXchange Kurt Unkel, President, VivaKI Nerve Center Brett Wilson, CEO, TubeMogul Mark Zagorski, CEO, Exelate Gian Fulgoni, Chairman Founder, comScore Mike Zeman, VP for Solutions, VivaKi Nerve […]
Online video advertising is on the rise, but the medium will grow rise faster as consumers watch more long-form programs online, eMarketer Senior Analyst David Hallerman says.
While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising.
HOLLYWOOD – comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior.
SAN DIEGO, CA — Internet as an advertising vehicle can drive brand sales by more than four times when compared to television, said comScore chairman Gian Fulgoni at the iMedia Brand Summit in San Diego Monday morning.