HOLLYWOOD –  comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior.

In an interview with Beet.TV, comScore co-founder and chairman Gian Fulgoni says that exposure to online video advertising can lead to a 40 percent increase in buying a product or service.

We caught up with him after his keynote address at OMMA conference.  Daisy Whtney has a report on his speech up on NewTeeVee.

Andy Plesser, Executive Producer